Associate Director, Marketing

The Associate Director, Marketing will develop and execute marketing strategies and tactics for pharmaceutical products in the Rare Emergency Medicine portfolio. This individual will lead and implement projects to support the products, interfacing with internal and external stakeholders to ensure a quality outcome, on strategy and on deadline.

This role will report into the Rare Emergency Medicine Head of Marketing.

This role can be based out of our Corporate Headquarters in Conshohocken, PA or Cambridge, MA with a 3-day onsite schedule at both locations.

As Associate Director, Marketing, your responsibilities will include:

• Develop and execute a data-driven brand strategy that drives brand growth and is aligned to overall brand objectives
• Manage and lead personal promotion and non-personal promotion marketing tactics that are aligned with brand strategy and business objectives
• Create a hyper-targeted non-personal promotion strategy within rare disease brand(s) that optimizes spend, triggers behavior change, and ladders up to brand strategy
• Partner cross functionally to create and elevate insights driven growth opportunities that facilitate strategies and tactics
• Incorporate feedback and insights to evolve and elevate brand strategy and tactics
• Collaborate with key stakeholders including Medical, Legal and Regulatory to build and implement integrated medical / marketing platform and initiatives
• Integrate competitive analysis to enhance brand positioning highlighting key areas of growth in complex markets
• Collaborate with other functional areas to develop and lead memorable, accurate, and differentiated brand messaging
• Execute on the value proposition for the products, including pricing and reimbursement strategies
• Lead brand budget planning and support annual budget planning to support promotional projects
• Collaborate with appropriate functions on projects to optimize budgeting, reimbursement, trade and metrics
• Apply project management principles to facilitate commercial team project deployment, establish and execute on operational best processes and practices, assist with the Promotional Review Committee process, and other ad hoc tactical initiatives as they arise
• Develop/manage communications and roll out of tactics with the Sales team, including Sales Directors, Strategic Account Team, Director of Training, Field Sales Trainers and field-based personnel on deliverables, timelines, and feedback through management of Field Advisory Board(s)
• Speakers’ Bureau Management – manage external vendor(s), agreements, compliance, and operational relationships with Key Opinion Leaders on the Speakers’ Bureaus across products
• Effectively manage contractors and vendor relationships to ensure efficient and effective promotional programs
• Ensure compliance with all federal, state and local laws regulating commercial activities
• Ensure that all interactions and engagements are carried out with the highest ethical and professional standards and that all work is accomplished with quality and in accordance with Serb values

The above duties and responsibilities are not an exhaustive list, and you may be required to undertake any other reasonable duties compatible with your experience and competencies. This description may be varied from time to time to reflect changing business requirements.

To be successful in this role, you should demonstrate:

• Bachelors Degree required, MBA preferred
• 7+ years of commercial experience in pharmaceutical or biotech, including a minimum of 3 years in marketing with at least 2 years focused on the US market
• A demonstrated success in building uniquely defined brand strategies throughout the entire product lifecycle from early development to post marketing
• Track record in creating both personal promotion and non-personal promotion tactics that drive brand growth and aligned to strategy
• Launch experience preferred or track record accelerating early adoption of brand
• Experience in hospital selling environment, rare disease, and or/ sales experience preferred
• Notable history of growing brand revenues and profitability
• Ability to work cross-functionally and influence effectively, to identify alternatives and to create efficiencies among competing internal resources
• Acumen around all functions that are integral to successfully creating and executing a brand strategy (marketing, commercial operations, commercial development, sales execution and training, finance, medical/legal/regulatory process, etc)
• Proven experience managing complex marketing situations and driving commercial growth
• Possess the ability and desire to measure and track performance and success of programs/initiatives
• Excellent interpersonal relationship skills with the ability to collaborate cross-functionally including negotiating and relationship management skills with ability to drive achievement of objectives
• Knowledge of and experience with market research methodologies and best practices and commercial data sources
• Knowledge of and experience with clinical and…