Sr. Director, HCP Marketing - Rheumatology

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Takeda Pharmaceutical, Cambridge, MA

Join Takeda as the Senior Director of HCP Marketing - Rheumatology, where you will be a champion of Takeda's culture and values while leading the overall strategic direction and performance management for a new product launch. You will collaborate closely with cross functional teams and executive leadership to develop and execute strategies that ensure maximum success.

• Lead and create HCP marketing capabilities for Rheumatology franchise which include leading launch strategy development, go to market strategy, and tactical planning for new product launch
• Oversee the creation and execution of the following:
  • Branded and unbranded personal promotions
  • Branded and unbranded non-personal promotions
  • Brand planning and competitive workshops
  • Salesforce national meeting marketing execution
  • Commercial medical insight generation through physician interactions and ad boards
• Maintain core brand message architecture and creative to be aligned to brand's and franchise's strategic priorities
• Orchestrate brand plan process by mobilizing all functional leads to create a cross-functional situation analysis, strategic direction, and full tactical build-up and budget
• Drive overall marketing direction that corresponds to and takes advantage of key changes in the market, competition, new data, treatment paradigm shifts, and market events that require reaction
• Brand representative to Global Product Team (GPT)
• Brand representative on label updates
• Support preparation for key financial and budget time points throughout the year
• Partner with Sales Leadership to gather local insights and feedback; develop and adapt plans to support personal HCP promotion and anticipate needs or communicate updates and changes
• Oversee development and evolution of tactics and resources across all available channels – personal, non-personal, congress
• Guide the development of staff members in marketing expertise, organizational awareness, exposure, and career development
• Manage high level relationship with key creative agencies and yearly assessment for any core agency needs for the HCP audience
• Represent brand-specific commercial perspectives in organizational decision‑making related to Global Commercial Strategy, GPT, life cycle development, and clinical development programs.
• Manage significant opex spend budget

• Bachelor's degree
• 12+ years of commercial pharma experience, including significant U.S. HCP marketing experience with 5 years in leadership level positions with increasing responsibilities
• U.S. New product launch experience
• Commercial pharma experience in Psoriatic Arthritis, including an in-depth understanding of the disease state, treatment paradigms, and future trends
• Demonstrated ability to manage a team, positively influence coworkers toward common goals, foster collaboration, and enable teamwork
• Extensive experience in both marketing strategy and marketing execution
• Proven track record in marketing innovation
• Ability to understand and leverage analytics to drive decision making
• Strategic Planning and Implementation – Ability to develop an overall marketing strategy and oversee the implementation of the strategy
• People Development – Ability to assess strengths and development areas of staff members and provide suggestions for development
• Management – Ability to set priorities, develop workflow processes, and direct staff
• Communication – Ability to communicate ideas and data, both verbally and written, in a persuasive and appropriate manner
• Budgeting – Ability to create and maintain an accurate budget for department expenses

• MBA
• Marketing techniques – comprehensive understanding of pharmaceutical marketing methods, tools and concepts (e.g. market…