Marketing Director

One Broadway, 11th floor, Cambridge, MA 02142, USA

PhaseV is a Boston-based technology company that redefines clinical development at scale with its enterprise-ready, multi-modal AI/ML platform — accelerating decisions, de-risking trials, and driving more efficient portfolio strategies. With over $65M raised from Accel, Insight, and others, we are poised to make a significant impact on how drugs are developed and brought to market.

Trusted by 45+ pharmaceutical sponsors and CROs, our causal AI technology identifies responder subgroups with greater precision, optimizes trial designs, life cycle management, site selection, and monitors trial performance in real-time to help bring treatments to patients faster.

We're hiring our first dedicated marketer to lead our marketing strategy in support of our continued growth. This is a rare opportunity to continue to architect our brand presence and dramatically expand PhaseV’s share of voice.

You will report to the Head of Strategy and Transformation, and work directly with the PhaseV leadership team to implement marketing strategies that build our sales pipeline, enable our sales team, and generate the target ROI. This includes refining the PhaseV story and pitch, and establishing PhaseV as the category leader in AI-powered clinical development. This role combines strategic thinking with hands‑on execution—you'll set the vision and roll up your sleeves to make it happen in partnership with Business Development, Strategy, and Product.

• Own marketing’s contribution to pipeline generation in partnership with Business Development and Alliance Management
• Build and continuously improve PhaseV’s lead engine across channels (events, digital campaigns, outbound support, partnerships)
• Develop targeted marketing initiatives to support strategic opportunities
• Partner with BD to operationalize lead capture and follow‑up workflows, ensuring conferences and campaigns convert into active opportunities
• Test and scale new growth experiments (paid Linked In, SEO, search/social, email, webinars, newsletter, blog, sponsored content, nurture sequences) to expand top‑of‑funnel awareness and engagement
• Own marketing attribution and performance analytics to ensure spend translates into measurable commercial outcomes
• Create and manage social media presence, particularly Linked In thought leadership

• Develop and execute PhaseV's overall brand, marketing, and PR strategy across all channels
• Craft storytelling that cuts through the complexity of causal ML and clinical trials—moving audiences emotionally, intellectually, and commercially
• Manage external PR agency to secure coverage, speaker opportunities, and category‑defining moments
• Own and refine PhaseV's visual brand and identity, managing external designers, as needed
• Ensure our website is built and optimized to serve as the central hub of our brand and engage our audience effectively

• Track, prioritize, and manage PhaseV's conference pipeline, standardize pre‑/post‑event workflows, clearly defined handoffs with conference attendees
• Lead our presence at major industry events from booth strategy to activations to follow‑up campaigns
• Maximize commercial outcomes through pre‑, during‑, and post‑event workflows
• Identify and execute ad‑hoc opportunities for lead engagement (i.e. organizing sponsor dinners or other side‑engagements)

• Set marketing priorities and plan in partnership with Business Development, Alliance Management, Strategy, and Product teams to ensure message‑market alignment
• Define KPI targets and report marketing performance to leadership team and drive marketing decisions
• Identify new business opportunities through market insights and customer feedback
• Define and manage marketing budget in collaboration with Finance

• 6+ years of modern marketing experience in brand, content, digital, or integrated marketing roles, including examples of driving marketing decisions
• 3+ years of exposure to pharmaceuticals, biotech, or healthcare
• Proven track record building brand identity and contributing to sales metrics, ideally…