Sr Marketing Manager, Global Events

Overview

The Senior Marketing Manager, Global Events will partner closely with the events leadership, marketing, and research teams to develop, execute, and optimize integrated marketing systems and event marketing programs that drive awareness, engagement, sponsor ships, and attendance for Forrester’s global commercial events portfolio.

• Develop and execute data‑driven marketing strategies for a portfolio of global events, aligned to business objectives and audience segments.
• Conduct market and competitive research to identify opportunities and inform campaign strategy and messaging.
• Partner with audience development and sales teams to clarify event goals, target audiences, and value propositions.
• Forecast, track, and analyze key performance indicators; regularly report results and recommend optimizations.
• Support and extend Forrester’s events brand architecture and positioning in collaboration with the VP of global events.
• Lead the design and execution of integrated, multichannel marketing campaigns, including digital marketing (email, paid and organic social, digital, and programmatic media), content marketing (landing pages, blogs, scripts), partnerships and PR, and post‑event analysis.
• Build a self‑service system with creative and design teams and ensure all materials are on‑brand, compelling, and audience‑relevant.
• Implement and optimize strategies to grow and engage event audiences before, during, and after events using CRM and marketing automation tools.
• Analyze audience behavior and performance trends to inform future event and marketing program planning.
• Serve as the primary marketing lead for commercial events, coordinating cross‑functionally with sales, demand generation, research, programming, operations, and design.
• Communicate program plans, progress, risks, and outcomes clearly and regularly, and contribute to continuous improvement of event marketing processes, tools, and best practices.

• Bachelor’s degree in marketing, communications, business, or a related field.
• Minimum of seven years’ experience in events or integrated marketing with demonstrated success in driving awareness and attendance for a global events portfolio.
• Proven experience developing and executing multichannel digital marketing campaigns (email, social, SEM, display).
• Experience marketing to global and diverse audiences.
• Strong working knowledge of marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills with the ability to craft clear, compelling messaging.
• Analytical mindset with ability to translate performance data into actionable insights.
• Strong project management skills and ability to manage multiple initiatives in a fast‑paced environment.
• Highly collaborative with the ability to influence across teams and levels.

Base salary range: $97,000 – $159,000

Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.

Exempt