Director, Global Marketing
Listed on 2026-06-27
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Marketing / Advertising / PR
Marketing Strategy, Marketing Communications, Marketing Management
Role Summary
The Brand Director, Global Marketing Rare is responsible for defining and driving the global brand strategy for OXLUMO and GIVLAARI, ensuring alignment from global vision through local execution. This role leads cross‑functional collaboration to deliver insight‑driven strategies and tactics that maximize patient impact, stakeholder engagement and commercial performance.
Key Responsibilities- Lead development of OXLUMO and GIVLAARI global brand plans
- Ensure strong connection between global strategy and local execution, leading cross‑country/functional workshops
- Leverage market research, competitive intelligence, and data analytics to inform plans and regularly assess business performance
- Continuously evolve messaging and strategy based on new insights
- Translate strategy into global tactical plans and priorities
- Own overall tactical planning process for Rare Business in partnership with medical affairs, key functions and the countries
- Develop annual global budget and highlight trade‑offs and priorities
- Develop a global stakeholders engagement plan, in partnership with Medical Affairs, Advocacy and the countries, legal and compliance, including the development of the Leadership engagement plan
- Lead global conference plans in partnership with medical affairs, countries and communications
- Partner closely with Medical Affairs, Market Access, Digital, Data and Insights teams to enable successful implementation of key global initiatives
- Orchestrate key global initiatives acting as the central point of integration across functions (medical, regulatory, legal, compliance, others)
- Contribute to global capability development and best practice sharing
- Own Brand Board and Program initiatives
- > 10 years of experience in global and U.S. pharmaceutical/biotech marketing
- MBA in Marketing preferred
- Strong strategic thinking with proven execution capabilities
- Experience leading cross‑functional global teams
- Deep understanding of rare disease markets is a must have
- Strong communication and stakeholder influence skills
- Strong project management skills
- Strategic and forward‑looking
- Highly collaborative and matrix‑oriented
- Data‑driven and insight‑led
- Strong ownership and accountability mindset
LOCATION:
Cambridge MA
Local and International travels ~40% of the time
#LI-SS1 #LI-Hybrid
Pay Range$ - $
The pay range reflects the full‑time base salary range we expect to pay for this role at the time of posting. Base pay will be determined based on a number of factors including, but not limited to, relevant experience, skills, and education. This role is eligible for an annual short‑term incentive award (e.g., bonus or sales incentive) and an annual long‑term incentive award (e.g., equity).
We commit to an inclusive recruitment process and equal employment opportunity. Qualified applicants will receive consideration for employment without regard to their sex, gender or gender identity, sexual orientation, race, color, ethnicity, national origin, ancestry, citizenship, religion, creed, physical or mental disability, pregnancy status or related conditions, genetic information, veteran or military status, marital or familial status, political affiliation, age, or any other factor protected by federal, state, or local law.
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