Senior Manager, Media Strategy & Planning

Job Title:
Senior Manager, Media Strategy & Planning

• Location: Cambridge, MA

About the job:

The media landscape is evolving rapidly, creating new opportunities to connect strategy, data, and technology to more effectively reach patients/consumers and drive brand performance. Sanofi is making bold investments to be on the leading edge of this transformation through new market‑leading capabilities.

Supporting this transformation, the Senior Manager, Media Strategy & Planning will serve as a strategic media lead for designated brands and/or therapeutic area(s), driving media strategy, planning, execution, optimization, and performance management across Consumer and/or HCP campaigns. The role will report to the Director, Media Strategy & Planning and partner closely with Consumer and HCP Media Strategy leads, Brand Marketing, Analytics, Omnichannel Enablement, Digital, Finance, and agency partners.

The ideal candidate is a strong media strategist with deep digital media experience, comfort working with performance data, and the ability to operate independently in brand‑, GTMC‑ and agency‑facing discussions. This role requires fluency in the evolving media landscape, including clean‑room‑enabled activation, audience segmentation, omnichannel measurement, and AI‑enabled media optimization.

This role offers the opportunity to help shape the future of media as Sanofi evolves toward a more internally owned, data‑enabled, and performance‑driven consumer marketing operating model. The Senior Manager will strengthen media strategy, improve optimization speed, build internal capability, and translate emerging data and measurement tools into measurable business impact.

This role is based in Cambridge, MA.

• Serve as media strategy lead for designated brand(s) and/or therapeutic area(s), acting as a trusted partner to Brand, Analytics, Omnichannel, Digital, and agency.
• Translate brand objectives, audience priorities, business context, and media performance into strategic plans, tactical recommendations, and optimization opportunities.
• Lead development of media planning inputs, including audience strategy, channel role, tactical requirements, media asset needs, and campaign priorities.
• Develop clear recommendations and presentation materials to secure alignment on media plans, optimizations, and investment decisions.
• Share learnings across indications to support consistent media strategy principles and portfolio‑level improvement.

• Serve as media strategy lead for designated brand(s) and/or therapeutic area(s), acting as a trusted partner to Brand, Analytics, Omnichannel, Digital, and agency.
• Translate brand objectives, audience priorities, business context, and media performance into strategic plans, tactical recommendations, and optimization opportunities.
• Lead development of media planning inputs, including audience strategy, channel role, tactical requirements, media asset needs, and campaign priorities.
• Develop clear recommendations and presentation materials to secure alignment on media plans, optimizations, and investment decisions.
• Share learnings across indications to support consistent media strategy principles and portfolio‑level improvement.

• Oversee campaign execution across assigned channels and work streams, ensuring media plans are delivered accurately and against established KPIs.
• Partner with agency teams on launch readiness, trafficking/tagging needs, optimization timing, issue resolution, and campaign‑level performance management.
• Lead optimization discussions across audiences, channels, tactics, spend, sequencing, frequency, and performance outcomes.
• Review dashboards, campaign reporting, and agency outputs to identify trends, diagnose performance drivers, and recommend action.
• Partner with Analytics to strengthen measurement interpretation, performance storytelling, and closed‑loop optimization.

• Support the Media team’s evolving role in the consumer marketing operating model, including elevated business partnership and increased ownership of key capabilities.
• Tr…