US Associate Director of Respiratory Patient

Job Title:

US Associate Director of Respiratory Patient Experience |

Location:

Cambridge, MA

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

The US Associate Director of Respiratory Patient Experience is a strategic contributor responsible for supporting the design and execution of the end‑to‑end patient journey across the respiratory portfolio. The role focuses on implementing patient‑centric marketing initiatives, precision engagement tactics, and omnichannel strategies. The AD will apply data‑driven insights, behavioral analysis, and human‑centered design principles to collaborate with cross‑functional teams in delivering measurable improvements in patient outcomes and experience through intervention strategies.

Reports to the Head of Respiratory Patient Experience.

• Patient Experience Implementation & Optimization
  • Support comprehensive, data‑driven experience and journey mapping to identify unmet needs, pain points, and critical decision moments.
  • Conduct root‑cause analysis of patient segment challenges to inform targeted intervention design.
  • Collaborate with brand product strategy team, R&D, Medical, Market Access, Patient Support Services, and Digital teams to execute unified journey initiatives.
  • Monitor patient KPIs and contribute to success measurement frameworks for continuous improvement.
  • Implement customer experience design best practices across marketing initiatives.
  • Coordinate field immersion and insight programs to maintain patient‑centricity.
  • Support alliance cross‑functional planning and execution activities.
  • Contribute to patient forum operations and engagement.
  • Execute franchise patient ambassador program activities.
• Data‑Driven Strategy Execution
  • Apply data fluency and performance mindset to daily operations.
  • Use real‑time data and predictive analytics to optimize engagement strategies.
  • Execute test‑and‑learn experiments across marketing initiatives.
  • Apply behavioral science analytical frameworks to identify drivers and barriers across patient segments.
• Omnichannel Strategy Implementation
  • Execute next‑generation omnichannel tactics in partnership with marketers and US GTMC.
  • Collaborate with Digital and GTMC teams to activate personalized content across channels (email, rep‑triggered, paid media, etc.).
  • Develop digital and omnichannel proficiency through hands‑on execution.
• Precision Patient Engagement
  • Implement AI‑powered, behaviorally informed strategies for patient acquisition and engagement.
  • Apply behavioral science principles to targeting and messaging execution.
  • Design and implement evidence‑based interventions tailored to identified patient segment challenges.
• Retention & Adherence Execution
  • Execute behavioral design initiatives to maximize adherence drivers and minimize barriers.
  • Collaborate closely with Public Affairs, Patient Advocacy, and Patient Support Services.
  • Translate behavioral root‑cause findings into structured intervention strategies that address specific experience gaps.
• Market Intelligence & Innovation
  • Contribute outside‑in thinking through competitive analysis and external trend monitoring.
  • Track emerging developments in patient experience, digital health, and engagement strategies.
• Experience Design & Content Development
  • Execute human‑centered design initiatives to enhance touchpoint experiences.
  • Develop and optimize non‑branded value content.
  • Ensure experience design decisions are grounded in behavioral evidence and patient segment insights.

• Education:
  
  Bachelor’s degree required; advanced degree (MBA, MPH, PharmD, or similar) preferred.
• Experience:
  
  7+ years in pharmaceutical or healthcare industry, with experience in patient experience, marketing, or access functions. Respiratory therapeutic area experience is an asset.
• Key Proficiencies:
  Strategic thinking and cross‑functional collaboration;
  Journey mapping and behavioral insight application;
  Omnichannel and digital marketing execution;
  Data analytics and performance measurement;
  Human‑centered…