Global HCP Marketing Lead
Job in
Cambridge, Middlesex County, Massachusetts, 02140, USA
Listed on 2026-07-18
Listing for:
Sanofi
Full Time
position Listed on 2026-07-18
Job specializations:
-
Marketing / Advertising / PR
Marketing Strategy, Marketing Manager, Marketing Communications, Market Research
Job Description & How to Apply Below
Job Title:
Global HCP Marketing Lead – Cambridge, MA
Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs. Join Sanofi's Immunology Franchise as we prepare to transform the treatment landscape for IgG4-Related Disease (IgG4‑RD) with rilzabrutinib.
About the RoleAs the Global HCP Marketing Lead, you will play a pivotal role in shaping and executing the healthcare professional (HCP) marketing strategy from pre‑launch through launch and beyond. You will build a comprehensive omnichannel marketing program for a groundbreaking therapy in a rare disease indication with significant unmet medical need, reporting directly to the Global Indication Lead.
Responsibilities- Develop and lead the global HCP marketing strategy for rilzabrutinib in IgG4‑RD across pre‑launch and launch phases.
- Define HCP segmentation, targeting, and positioning strategies based on deep understanding of the treatment landscape and customer insights.
- Collaborate with cross‑functional teams — Medical Affairs, Market Access, Patient Advocacy, and Commercial Operations — to ensure integrated execution.
- Partner with regional and local marketing teams to adapt global strategies for local markets while maintaining brand consistency.
- Design and implement comprehensive disease state awareness campaigns to increase recognition and diagnosis of IgG4‑RD among relevant HCP audiences.
- Develop educational content and programs that address knowledge gaps in disease pathophysiology, clinical presentation, and diagnostic criteria.
- Build strategic partnerships with key opinion leaders, medical societies, and advocacy organizations to amplify disease awareness efforts.
- Collaborate with market research and CI functions to generate deep HCP, competitive, and market insights that inform strategy development.
- Plan and facilitate HCP Advisory Boards and Strategic Steering Committees to align cross‑functional and cross‑regional stakeholders.
- Synthesize insights into actionable strategic recommendations for senior leadership.
- Maintain a continuous insights generation framework and integrate insights into campaign development, messaging platforms, and omnichannel strategies.
- Create compelling, evidence‑based messaging platforms and communication strategies tailored to diverse HCP audiences.
- Lead the development of omnichannel marketing campaigns integrating digital, in‑person, and hybrid engagement tactics.
- Oversee the creation of promotional and non‑promotional materials — detail aids, websites, congress materials, and educational resources — ensuring regulatory compliance.
- Design and implement integrated omnichannel engagement strategies that deliver seamless, personalized HCP experiences.
- Leverage AI technologies and advanced analytics to optimize targeting, content personalization, channel selection, and campaign performance.
- Explore and pilot innovative digital solutions such as AI‑powered chatbots, predictive analytics, virtual engagement platforms, and next‑generation HCP portals.
- Establish KPIs and measurement frameworks to track campaign effectiveness, HCP engagement, and brand performance.
- Use data analytics to continuously optimize marketing strategies and tactics.
- Manage marketing budgets and ensure efficient resource allocation across initiatives.
- Serve as the primary marketing liaison to Medical Affairs, ensuring scientific rigor and medical accuracy in all HCP communications.
- Partner with Market Access teams to develop value messaging and support payer engagement strategies.
- Collaborate with Patient Advocacy and Sales teams to align patient voice, training, and promotional tools.
- Bachelor’s degree in Life Sciences, Marketing, Business, or related field.
- Advanced degree (MBA, PharmD, PhD) preferred.
- 8+ years of pharmaceutical/biotech marketing experience…
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