Business Marketing Manager, Cybersecurity; Office: Cambridge, MA

Business Marketing Manager, Cybersecurity

The Business Marketing Manager, Cybersecurity leads marketing for Philips North America’s upgrade, cybersecurity, and secure connectivity service offerings to grow profitable services revenue. You will drive offer design, value proposition, demand generation, sales enablement, and customer communications while engaging CIOs, CISOs, and biomedical leaders to align services with market needs.

• Develop and manage a localized portfolio of upgrade, secure remote connectivity, and cybersecurity services that improve imaging system availability and reduce medical device cyber risk, including value propositions, ROI models, pricing guidelines, and customer‑facing collateral.
• Identify customer requirements, validate install‑base data and upgrade eligibility, and define targeted lifecycle and upgrade strategies using accurate data sources, reporting frameworks, and opportunity identification.
• Lead demand‑generation and funnel‑to‑revenue marketing programs—campaigns, KPIs, customer journeys, dashboards, and sales enablement—to drive attachment, upgrade conversion, and measurable services revenue growth.
• Act as the customer‑facing business lead in strategic engagements with CIOs, CISOs, and biomedical leaders, gathering market/competitive insights to shape offers and inform North America input to global service strategy.
• Drive cross‑functional alignment across product, global services, field marketing, service delivery, sales, finance, legal, and operations to ensure compliant execution, performance monitoring, and continuous improvement of the services portfolio.

• Bachelor’s Degree in Marketing, Economics, Business, or an equivalent field; MBA preferred.
• 7+ years of experience in high‑technology cybersecurity services, government cybersecurity contracting, or healthcare environment.
• Deep expertise in CIO/CISO cybersecurity requirements and medical‑device endpoint risk mitigation, with proven experience launching and marketing service‑based offerings and translating customer security needs into product/service solutions.
• Strategic, results‑driven marketer and change agent with a track record of developing and executing marketing/business plans and driving measurable outcomes on time and on budget.
• Excellent communicator and relationship‑builder with C‑suite and practitioner‑level engagement skills, global collaboration experience, high energy, creativity, and the ability to operate independently while facilitating groups and influencing stakeholders.
• Ability to successfully perform the physical, cognitive, and environmental job requirements.
• Must reside in or within commuting distance to Cambridge, MA.
• Must have valid US work authorization; sponsorship not available.

Office‑based role at Philips’s Cambridge, MA facility. Employees are expected to work in‑person at least three days per week. Relocation benefits will not be provided.

Pay range: $109,200 to $174,720 (base salary). Additional compensation may include incentive bonus, sales commission, and long‑term incentives. Employees are eligible for the Philips Total Rewards benefits program, which includes generous PTO, 401(k) up to 7% match, HSA with company contribution, stock purchase plan, education reimbursement, and more.

Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug‑free workplace.