Associate Director, HCP Marketing, Rare Disease

## Associate Director, HCP Marketing, Rare Disease / PBCApplylocations:
Cambridge (US) time type:
Full time posted on:
Posted Todayjob requisition :
R-21824
*
* Title:

** Associate Director, HCP Marketing, Rare Disease / PBC
** Company:
** Ipsen Biopharmaceuticals Inc.
** About Ipsen:
** Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries.

We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at
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*
* Job Description:

** The Associate Director, HCP Marketing, Rare Disease is a key role on the Rare Disease Commercial Team. The candidate will support U.S. marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch in rare disease. Responsibilities will encompass traditional HCP marketing as well as peer to peer marketing activities (congresses & speaker bureau), brand planning, development of marketing materials and messages for multichannel engagement focused on advisory boards, educational programs and KOL engagements.

The role will include execution of both personal and non-personal promotional tactics.

Specific responsibilities will require collaboration with Thought Leader Engagement Team, Field leadership, Sales training, medical affairs, legal & business ethics.

Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners are critical in this role.
** WHAT - Main Responsibilities
**** Core Marketing Activities
*** Lead key initiatives to implement Peer to Peer tactical plan
* Development & execution congress marketing plans & materials
* Speaker bureau content strategy, training, execution & ongoing management
* Advisory board planning and execution
* Amplify peer to peer messaging through multichannel engagement tactics
* Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership
* Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio
* Ensure compliant execution of all promotional activities
** Cross Functional Leadership
*** Collaborate with:  + Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages  + Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers  + Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance  + Promotional review committee to ensure compliant development of field resources in line with the strategy  + Business ethics & legal team to ensure compliant development and implementation of projects
* Cross functional team lead-stakeholder management:  + Incorporate insights from primary and secondary research into development of field promotional tactics  + Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings  + Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.
** HOW - Knowledge & Experience
*** Proven cross-functional leadership skills to lead across a complex matrix
* At least 10 years of Biopharma commercial experience; minimum 5 years of…