Senior Director, Marketing – Rare Disease, Friedreich Ataxia

• Oversee the development of strategic US brand plan for Friedreich Ataxia
• Serve as US brand lead, designing creative campaigns, message development and ensuring consistent messaging throughout the field and alignment within the broader organization
• Accountable for driving cross-functional strategic alignment, monitoring cross-functional execution, identifying / addressing / escalating risks
• Contribute as a thought leader on cross-functional Rare Disease strategy projects which require input from and have implications for functions outside of commercial
• Understand pricing and reimbursement dynamics to identify obstacles and develop strategies and recommendations to address market challenges
• Build and lead a best-in-class Rare Disease marketing team and inspire them to achieve superior performance
• Set goal-based priorities for the team and each individual team member to ensure alignment with the broader marketing organization
• Form strong and collaborative partnerships with key stakeholders which ensure organization alignment and success in brand strategy and messaging, patient finding, market awareness and sales execution
• Support and enable the organization by providing rare disease expertise and partnering with peers and other senior business leaders to develop and implement solutions to challenging business issues
• Establish credibility throughout the organization and position self as an effective problem solver and driver of business growth and an exceptional leader of people
• Develop brand goals and forecasts and measure results
• Partner with Finance to understand performance dynamics and to evaluate business opportunities
• Develop, track and assess key brand performance metrics
• Ensure marketing programs and campaigns are executed effectively and efficiently and within budget
• Develop programs and tools for optimal sales force effectiveness
• Conduct in-depth competitive assessments in partnership with Business Intelligence team as necessary to provide insightful, actionable information regarding relevant business opportunities
• Ensure strong ROI on all investments
• Scan internal and external environment to ensure Biogen’s continues to build best in class rare disease capabilities in areas including but not limited to – patient finding, social medial and omnichannel, artificial intelligence, advocacy, access, and high-touch patient support

• Bachelor’s degree required; MBA preferred
• 12+ years of pharma/biotech commercial experience, within those, 7+ years of marketing experience (with at least two years within US market) with proven track record of career progression and success
• Experience working in rare diseases
• Experience managing large P&L’s
• Must exhibit leadership skills, ability to perform in fast paced environments and ability to influence without authority
• Broad commercial leader who thinks strategically and drives execution/results; experience in sales and other areas within Commercial highly desired (i.e. market access, market insights, patient services, sales management, etc.).
• Demonstrated track record of leading strong teams to achieve exceptional results; ability to manage, motivate and lead others, individually and as a team.
• Strong project and vendor management track record, including resource allocation and fiscal management.
• Ability to develop executive-level updates and narratives
• Ability to lead and motivate cross-functional teams, driving them towards achieving common goals in fast-paced environments

Demonstrates expertise in Rare Disease Marketing, strategic brand planning, and cross-functional leadership. Proven ability to drive execution, manage P&L, and develop effective marketing strategies while fostering collaboration and achieving exceptional team performance.

• Rare Disease Marketing
• Strategic Brand Planning
• Cross-Functional Leadership
• P&L Management
• Team Development

• Market Access
• Market Insights
• Sales Management
• Project Management
• Vendor Management
• Fiscal Management
• Brand Performance Metrics
• Competitive Assessment
• Campaign Execution
• Sales Force Effectiveness

• Leadership
• Influencing Without Authority
• Motivating Teams
• Problem Solving
• Collaboration

• Bachelor's Degree
• MBA Preferred

• Pharma
• Biotech
• Rare Diseases
• Commercial Experience
• US Market

• Business Intelligence Tools
• Omnichannel Marketing
• Social Media Strategies
• Artificial Intelligence Applications
• Patient Support Programs