Associate Director, US Omnichannel, Digital Engagement

• Serve as the Omnichannel/Digital subject matter expert and Experience Architect for assigned Therapeutic Area(s).
• Translate Brand objectives into orchestrated, AI‑enabled customer journeys, spanning awareness through engagement and conversion.
• Design engagement flows that leverage next‑best‑action recommendations across customer, channel, content, and cadence.
• Ensure omnichannel strategies are insight‑driven, compliant, measurable, and aligned to Brand and portfolio priorities.
• Ensure orchestration aligns to Brand funnels while maintaining agility as insights and performance evolve.
• Act as the single, primary omnichannel point of contact for the Brand, owning end‑to‑end strategy and execution.
• Guide Brand teams on experience design, channel appropriateness, content sequencing, and omnichannel investment decisions.
• Facilitate regular engagement planning sessions with Brand teams to align on campaign objectives, content strategy, and optimization opportunities.
• Provide ongoing thought leadership, delivering performance insights, learning agendas, and strategic recommendations.
• Support the evolution of Biogen’s commercial model toward a fully integrated, AI‑enabled omnichannel approach.
• Own end‑to‑end accountability for omnichannel campaign planning, execution, performance, and optimization.
• Ensure Media strategies are fully integrated into omnichannel experience design.
• Collaborate closely with Media, Omnichannel Operations, Decision Science, and IT teams to ensure high‑quality, on‑time, and compliant execution.
• Translate experience designs into clear business and operational requirements, prioritized through SAFE/Agile delivery processes.
• Ensure adherence to omnichannel playbooks, SOPs, and enterprise standards for scalability and consistency.
• Serve as the TA’s expert on Biogen’s Mar Tech ecosystem and AI‑driven orchestration tools.
• Champion adoption of omnichannel capabilities and ways of working in partnership with the Operations team.
• Take E2E accountability for campaign execution working in partnership with Operations team.
• Take full responsibility for omnichannel impact against Brand objectives.
• Partner with Decision Sciences to interpret AI‑driven insights and refine next‑best‑action logic.
• Champion tagging, tracking, and reporting readiness from the outset of planning.
• Drive continuous optimization through testing, and insight‑led refinements.
• Maintain a strong understanding of next‑generation omnichannel engagement, including AI‑driven personalization and automation.
• Stay ahead of digital and AI trends, emerging channels, and evolving best practices across HCP and Patient engagement.

• Minimum of 7 years’ Omnichannel/Digital engagement healthcare client experience with a focus on strategy, planning, execution and measurement in Pharmaceutical, Biotech Omnichannel Strategy Design (Inline Brands)
• Proven ability to design and evolve omnichannel engagement strategies for existing brands, including customer journeys, channel mix, and content sequencing.
• Strong capability to own strategy‑to‑execution for assigned brands, ensuring alignment between engagement design, delivery, and performance.
• Working knowledge of AI‑driven next‑best‑action, personalization, and orchestration frameworks, with the ability to apply insights to strategy and optimization.
• Experience serving as a trusted omnichannel partner to Brand teams, influencing engagement decisions within established brand strategy guardrails.
• Hands‑on ownership of omnichannel campaign planning, execution, monitoring, and optimization across the brand lifecycle.
• Experience translating omnichannel strategies into actionable operational requirements within Mar Tech ecosystems.
• Ability to collaborate effectively with Media, Omnichannel Operations, Decision Science, IT, and compliance partners.
• Comfort interpreting performance data and analytics to inform strategic refinements and ongoing optimization.
• Strong understanding of regulatory, privacy, and PRC requirements as applied to omnichannel engagement.
• BA/BS required, MBA preferred

Demonstrates expertise in Omnichannel Strategy Design and Execution, leveraging AI-driven insights to optimize…