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US Omnichannel Strategy Director, Digital Engagement
Job in
Cambridge, Middlesex County, Massachusetts, 02140, USA
Listed on 2026-08-02
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-02
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Strategy
Job Description & How to Apply Below
Biogen is seeking an experienced Omnichannel/Digital Experience Architect to translate brand objectives into orchestrated, AI‑enabled journeys across awareness, engagement and conversion. You will design engagement flows and own end‑to‑end strategy for the Brand, collaborating with Media, Operations, Decision Science and IT to deliver compliant, measurable programs.
Responsibilities include championing next‑best‑action personalization, aligning channels to brand funnels, and driving ongoing
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