Associate Director, Lupus Market Access Strategy

Responsibilities

• Drive market access launch strategy as well as development and execution of payer, pricing, and reimbursement marketing initiatives
• Ensure alignment and coordination of market access launch strategies across both commercial and government payers with US Brand/commercial partners
• Liaise with Global Value & Access / HEOR teams and US commercial teams to build the payer value narrative, pricing strategy and access messaging tailored to various stakeholders, including government and private payers, health plans, GPOs and PBMs
• Collaborate with National/Regional/Trade Account teams and field reimbursement teams to understand field needs; design and execute impactful tactics and training programs
• Develop and deliver appropriate pre- and post-launch payer and channel resources (e.g., Disease State education, PIE, Economic Considerations, BIM, PVP and pull-through resources)
• Own the regulatory and legal approval (Promotional Review Committee/PRC) of all payer and reimbursement marketing materials
• Manage our vendor agencies of record to ensure fulfillment and execution of strategies, projects, and tactics within budget
• Lead the annual brand planning process for the market access team
• Partner closely with Business Insights & Analytics, HCP Marketing, Patient Marketing, Medical, Advocacy, Global and U.S. Franchise leadership to monitor the progress of the various initiatives and adjust execution plan appropriately

• BA, BS or equivalent required, MBA preferred
• 7+ years of pharmaceutical, biopharma industry experience, including direct responsibility for pricing strategy, scenario modeling and launch strategy
• Demonstrated understanding of payer market dynamics as it relates to commercialization, pricing, specialty distribution, and overall access for specialty medicines (commercial, Medicare Part D, FFS/Managed Medicaid, and VA/DoD)
• Experience in developing tools, tactics and messaging applicable to US payer markets and customers
• Strong sense of professionalism, accountability, and urgency for defined areas of responsibility
• Strong project management skills with the ability to independently drive projects forward to meet budgets and timelines
• Ability to communicate tactical direction and related concepts clearly, orally and in writing, across internal and external audiences (e.g., payer account team, sales, marketing, advocacy)
• Heightened ability to collaborate, influence, and work with a wide array of internal and external stakeholders to successfully deliver results
• Experience managing multiple demands and priorities on time and under business constraints