Director, HCP Marketing, Bylvay

Director, HCP Marketing, Bylvay Company:

Ipsen Biopharmaceuticals Inc.

About Ipsen:
Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavour every day to bring medicines to patients in 88 countries.

We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at  and follow our latest news on Linked In and Instagram.

Ipsen’s Rare Disease franchise has been expanding through both organic growth and acquisitions. From a marketing standpoint, there is a critical need for excellence in strategic planning and excellence in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and innovate for patients in complex and competitive therapeutic areas. Bylvay is approved for PFIC and Alagille syndrome, with research ongoing in additional rare cholestatic liver diseases / The Director, BYLVAY Marketing is a critical member of the brand team, responsible for leading the strategic development and execution of marketing initiatives focused on growing adult segment of the business.

This role focuses on driving awareness, education, and engagement across key stakeholders with a strong focus on healthcare provider marketing. This role requires a deep understanding of the adult hepatology & gastroenterology landscape, as well as ability to collaborate with cross-functional teams to deliver impactful marketing initiatives. The ideal candidate will have a strategic mindset, strong leadership skills, and a passion for making a difference in the lives of patients and the HCPs who treat them.

Ideal candidate should also have experience with product differentiation in a competitive marketplace. Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners are critical in this role. This role requires scientific acumen, deep marketing expertise, and the ability to influence senior stakeholders and deliver results through others.

• Brand Strategy – Develop and operate annual tactical plan and operational budget for US market
• Own and drive the adult segment strategy, positioning, and evolution for Bylvay messaging and materials including tactical development and execution
• Ensure a single, cohesive brand narrative and aligned prioritization across all initiatives integrating growth drivers such as market development, patient finding, brand differentiation , into one unified strategy
• Adapt global brand strategy to meet U.S. market needs while maintaining alignment with global direction
• Manage field training and communications in connection with cholestatic genetic testing
• Commercial Accountability – Deliver revenue , and profitability targets for the brand
• Lead integrated tactical planning and execution across HCPs, patients & value & access for adult segment
• Partner with sales team to co-own field execution and pull-through, ensuring brand strategy drives results
• Oversee budget planning, forecasting, and resource allocation to maximize ROI
• Monitor performance, identify risks/opportunities, and drive rapid course correction
• Ensure strong insights generation, analytics, and market intelligence to inform decisions
• Team & Cross-Functional Leadership – Incorporate insights from primary and secondary research into development of field promotional tactics, share leadership responsibilities for regular cross-functional meetings including congress planning, national field…