Associate Director, HCP Marketing, Rare Disease

The Associate Director, HCP Marketing, Rare Disease is a key role on the Rare Disease Commercial Team. The candidate will support U.S. marketing initiatives and key promotional activities to help the Rare team achieve near-term revenue goals and support the ongoing successful launch in rare disease. Responsibilities will encompass traditional HCP marketing as well as peer to peer marketing activities (congresses & speaker bureau), brand planning, development of marketing materials and messages for multichannel engagement focused on advisory boards, educational programs and KOL engagements.

The role will include execution of both personal and non-personal promotional tactics.

Specific responsibilities will require collaboration with Thought Leader Engagement Team, Field leadership, Sales training, medical affairs, legal & business ethics.

Cross-functional leadership skills and proven track record of building and executing marketing plans in collaboration with multiple cross-functional partners are critical in this role.

WHAT
- Main Responsibilities Core Marketing Activities Lead key initiatives to implement Peer to Peer tactical plan Development & execution congress marketing plans & materials

Speaker bureau content strategy, training, execution & ongoing management

Advisory board planning and execution

Amplify peer to peer messaging through multichannel engagement tactics

Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership

Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio

Ensure compliant execution of all promotional activities

Cross Functional Leadership Collaborate with:

Rare disease field leadership to provide support with sales force execution and gain feedback and insights to adjust and enhance materials / messages

Other brands teams within marketing to ensure cohesive delivery of portfolio strategy and unified external voice to customers

Thought Leader Liaison team & Sales Leadership on marketing material development, execution and performance

Promotional review committee to ensure compliant development of field resources in line with the strategy

Business ethics & legal team to ensure compliant development and implementation of projects

Cross functional team lead-stakeholder management:

Incorporate insights from primary and secondary research into development of field promotional tactics

Share leadership responsibilities for regular cross-functional meetings including congress planning, bureau operations and brand team meetings

Work with advanced analytics to ensure appropriate understanding and implementation of brand strategy.

HOW
- Knowledge & Experience Proven cross-functional leadership skills to lead across a complex matrix

At least 10 years of Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial marketing experience

Successful launch experience in the rare or specialty categories

Sales or field-based experience strongly preferred

Mentally agile and solutions-oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment

Strong communication and interpersonal skills along with the ability to influence others

Ability to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously

Demonstrated consistent track record of success

Strong scientific/medical aptitude and experience

Significant experience in, and knowledge of Rare Disease with complex science and reimbursement

Demonstrated success in project, vendor, and experience managing large budgets

Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.

Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.

Excellent written and verbal skills and strong interpersonal communication skills

Education / Certifications:

Bachelor’s Degree or Equivalent is required

PharmD or MBA is preferred

Compe…