Sr. Product Manager - HCP Marketing Dermatology U.S. – CSU

Job title: Sr. Product Manager - HCP Marketing Dupixent U.S. – CSU

Location: Cambridge, MA

About The Job

The Senior Product Manager, HCP Marketing will be a key member of the US Dupixent HCP marketing team, contributing to a key dermatology indication, CSU. This individual will be responsible for the development and execution of innovative marketing strategies and tactics focusing on Health Care Professional customer segments. The role will work closely with cross-functional partners including the Sr. Director of NDI, global marketing, Allergy marketing, field commercial teams, medical, business operations and patient support services along with the alliance partners.

This position requires a highly motivated individual who can work effectively in a dynamic team environment with a high degree of autonomy and creative problem-solving skills.

This position is based in Cambridge, MA and will report into the Head of Marketing.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

About Sanofi

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Main Responsibilities

Competencies and expectations associated with this role include but are not limited to the following:

• Contribute to development and execution of promotional marketing tactics to support disease state education and Dupixent education in CSU. This role will help drive promotional execution of tactics for the dermatology CSU indication across both dermatology and coordination with allergy team.
• Work with the Sr. Director of NDI to develop unbranded messaging and tools along with branded customer messaging content and tools
• Execute review process of all the assets (DSE and branded) and impact, ensuring a robust KPI.
• Co-lead brand planning development and execution, including coordination with digital omni channel approach to strategy and execution.
• Contribute to the development, creation, and implementation of unbranded and branded promotional materials, digital and print.
• Contribute to POA planning and field team pull-through
• Mange the relationships with Agency partners to ensure successful development and execution of marketing strategy and tactics on time, within allocated budget.
• Effectively influence, collaborate, and communicate with internal and external stakeholders and customers.
• Participate in several brand critical initiatives such as but not limited to, brand planning, competitive planning, budget management, market research, and message & creative evolution.
• Champion material through Joint Review Committee (JRC).
• Ensure that all marketing processes, documents, and tactics are developed and implemented in accordance with Sanofi Genzyme corporate compliance guidelines.

About You

Basic Qualifications:

• Bachelor’s degree and 3+ years’ experience in product/brand management in the US pharmaceutical, medical devices or biopharmaceutical industries.
• A comprehensive understanding of the key dynamics driving the US health care environment.
• Ability to quickly understand and communicate all clinical data / publications to support business objectives.
• Understanding of market research, creative development, and experience with the regulatory review/approval process.
• Ability to interact widely and effectively both within the company and with cross-functional partners (i.e., on an interdepartmental and interdisciplinary basis).

Preferred Qualifications

• Strong project management and demonstrated analytical skills
• Passionate, confident, articulate, and comfortable in a team environment.
• US pharmaceutical marketing or sales experience preferred
• Experience with specialty products
• BS/BA required

Professional Skills & Behavioural Competencies

• Excellent organizational,…