Senior Global Marketing Manager

• Marketing Execution, Product Marketing & Demand Generation:
  Manage integrated marketing campaigns that support demand generation initiatives and improve lead quality and marketing-qualified lead (MQL) to sales-qualified lead (SQL) conversion rates.
• Develop and execute integrated marketing communications plans across digital, email, social media, webinars, events, and trade shows to support product launches and ongoing commercial initiatives.
• Create and maintain marketing collateral including brochures, sales presentations, product datasheets, battle cards, white papers, application notes, and customer-facing content.
• Track campaign performance using demand generation metrics, including lead volume, lead quality, pipeline contribution, and conversion rates, and use insights to optimize campaign effectiveness.
• Plan and execute conferences, workshops, seminars, webinars, and customer events.
• Partner closely with Regional Sales and Inside Sales teams to support sales enablement initiatives and regional marketing activities.
• Collaborate with the Director of Product Management & Commercial Enablement to ensure marketing campaigns accurately reflect current product positioning, competitive differentiation, and commercial priorities.
• Collaborate with the Director of Product Management & Commercial Enablement to develop product messaging, value propositions, and positioning that clearly communicate customer benefits and differentiate Vizgen's solutions in the marketplace.
• Partner with Product Management and Commercial teams to support product launches by creating go-to-market plans, launch materials, competitive intelligence, and sales enablement resources.
• Team & Vendor Management:
  Provide strategic direction and day-to-day guidance to contractors, agencies, and cross-functional teams to ensure projects align with marketing objectives.
• Source, onboard, brief, and manage external creative, digital, and marketing agencies to deliver high-quality marketing initiatives.
• Review and approve marketing deliverables to ensure accuracy, consistency, scientific integrity, and brand compliance before external publication.
• Budget Management:
  Collaborate with the Sr. Director of Finance & Business Operations and Global Marketing Leader to maintain accurate marketing budget tracking, forecasting, and reporting.
• Support annual budget planning and monthly and quarterly budget reconciliation while identifying opportunities to improve efficiency and resource allocation.
• Manage vendor and agency expenditures within approved budget guidelines.
• Brand & Corporate Communications:
  Maintain consistent brand messaging and visual identity across all customer-facing communications and marketing channels.
• Develop scientific and corporate content that strengthens Vizgen's brand awareness, thought leadership, and market credibility in partnership with executive leadership and external resources as needed.
• Support customer advocacy initiatives, including case studies, testimonials, reference programs, and success stories.

• Bachelor's degree in Life Sciences, Biotechnology, Business, Marketing, or a related field required.
• Four to six years of experience executing global marketing programs within the Life Sciences, Biotechnology, diagnostics, or scientific tools industry.
• Experience supporting product marketing, product launches, or go-to-market initiatives preferred.
• Experience managing agencies, contractors, or direct reports preferred.
• Proficiency with CRM platforms, marketing automation systems, and marketing analytics tools.
• Strong project management, organizational, and communication skills with exceptional attention to detail and a hands-on approach to execution.

Demonstrates expertise in executing integrated marketing campaigns and demand generation initiatives within the Life Sciences and Biotechnology sectors, with a strong focus on product marketing and sales enablement. Proficient in managing marketing budgets, collaborating with cross-functional teams, and developing compelling marketing collateral to enhance brand awareness and customer engagement.

• Integrated Marketing Campaign Management
• Demand Generation Metrics Analysis
• Product Marketing & Launch Support
• CRM Platforms Proficiency
• Project Management & Organizational Skills

• Demand Generation
• Product Marketing
• Marketing Communications
• Campaign Performance Tracking
• Marketing Collateral Creation
• Go-To-Market Planning
• Budget Management
• Sales Enablement
• Competitive Intelligence
• Brand Messaging

• Communication Skills
• Attention to Detail
• Organizational Skills
• Team Management
• Collaboration

• Life Sciences
• Biotechnology
• Diagnostics
• Scientific Tools
• Global Marketing Programs

• CRM Platforms
• Marketing Automation Systems
• Marketing Analytics Tools