Director, Marketing

The Director, Marketing, Bentracimab will serve as the strategic brand leader for one of SERB's most important growth drivers and launch assets. This individual will be responsible for developing and executing the US brand strategy, owning launch strategy and commercialization efforts, and driving long-term brand performance across the product lifecycle.

As the Bentracimab Brand Lead, this role will develop customer-centric strategies grounded in market insights, competitive intelligence, and commercial objectives. The Director will lead a Senior Manager of Marketing and work collaboratively across Medical Affairs, Market Access, Sales, Commercial Operations, Regulatory, Legal, Finance, and Global teams to deliver a successful launch and sustained commercial growth.

This position can either be based in Cambridge, MA or Conshohocken, PA with a 3 day onsite schedule.

This leader will help establish launch excellence capabilities, scalable commercial best practices, and innovative approaches that elevate both the Bentracimab franchise and future SERB brands.

This position reports to the Head of Marketing, Rare Emergency Medicine.

• Develop and execute the US brand strategy for Bentracimab, ensuring alignment with organizational objectives and commercial performance goals.
• Establish a clear strategic vision for the brand across launch, growth, and lifecycle stages.
• Translate customer insights, market dynamics, competitive intelligence, and business priorities into actionable brand strategies.
• Identify growth opportunities and lead strategic initiatives that maximize brand value and market adoption.
• Serve as the primary commercial steward for the brand and provide strategic recommendations to senior leadership.
• Establish and monitor key performance indicators to assess brand health, promotional effectiveness, adoption trends, and business performance.
• Lead development and execution of comprehensive launch plans to ensure successful market entry and early adoption.
• Drive launch readiness across all commercial functions, ensuring alignment of strategic priorities, timelines, resources, and deliverables.
• Partner cross-functionally to identify and mitigate launch risks while maximizing launch opportunities.
• Monitor launch performance and rapidly adapt strategies based on market feedback and evolving customer needs.
• Capture and institutionalize launch best practices that can be leveraged across future SERB launches

• Lead development of personal and non-personal promotional strategies that support customer engagement and brand growth.
• Ensure all tactics support a cohesive customer experience and reinforce differentiated brand positioning.
• Oversee development of promotional materials, campaigns, messaging platforms, and field engagement resources.
• Drive customer-centric innovation through the application of market research, customer insights, and field feedback.
• Lead annual congress strategy and execution planning in partnership with Medical Affairs and cross-functional stakeholders.

• Partner closely with Medical Affairs, Market Access, Sales, Commercial Operations, Regulatory Affairs, Legal, Finance, and Commercial Excellence to ensure integrated commercial planning and execution.
• Develop strong relationships across the organization to align resources and accelerate decision making.
• Collaborate with Global colleagues to ensure alignment where appropriate while maintaining focus on unique US market needs.
• Influence without authority across multiple functions and leadership levels to deliver business objectives

• Lead annual brand planning, budgeting, and forecasting activities.
• Manage brand investments to maximize return while ensuring alignment with business priorities.
• Partner closely with Market Access and Value & Access stakeholders to ensure brand strategies appropriately reflect payer, reimbursement, and access considerations
• Partner with Finance and commercial leadership to evaluate resource allocation and investment decisions.
• Monitor brand performance against forecasts and recommend actions to optimize results.
• Support development of long-range planning and growth forecasts for the franchise.
• Lead agency selection, management, and performance evaluation.
• Ensure agency partners deliver high-quality strategic and executional support aligned with brand objectives.
• Manage external vendors, consultants, and contractors supporting commercial initiatives.
• Oversee agency budgets, scopes of work, and project deliverables
• Lead, coach, and develop direct reports while fostering a collaborative, inclusive, and high-performing culture.
• Provide clear direction, performance expectations, and development opportunities for team members.
• Build organizational capabilities that support successful launch execution and long-term brand performance.
• Serve as a role model…