Global Brand Lead, Rare Disease

Job Description

The Global Brand Lead, ITP (Associate Director) is responsible for driving global commercial initiatives during pre-commercialization planning and early market development, translating early asset strategy into clear commercial priorities, and leading the development of brand identity, promotional campaigns, and key messaging with a view toward other indications. This role partners closely with Medical, Legal, and Regulatory teams to ensure materials are compliant, impactful, and clear, while actively collaborating with a fully integrated cross‑functional team, including regional and country stakeholders.

The position ensures alignment across a complex, matrixed organization on the early Global Brand Plan to support organizational readiness, consistently integrates regional and country insights into commercial strategies, and contributes to sub‑team deliverables as needed. Additionally, the role supports internal business planning by contributing to major planning processes (such as the Global Brand Plan, long‑range forecasts, and budget cycles), manages OPEX and monitors performance against key marketing initiatives, and oversees external partners to ensure timely, high‑quality execution of projects.

The Global Brand Lead, ITP (Associate Director) is responsible for driving global commercial initiatives during pre-commercialization planning and early market development, translating early asset strategy into clear commercial priorities, and leading the development of brand identity, promotional campaigns, and key messaging with a view toward other indications. This role partners closely with Medical, Legal, and Regulatory teams to ensure materials are compliant, impactful, and clear, while actively collaborating with a fully integrated cross‑functional team, including regional and country stakeholders.

The position ensures alignment across a complex, matrixed organization on the early Global Brand Plan to support organizational readiness, consistently integrates regional and country insights into commercial strategies, and contributes to sub‑team deliverables as needed. Additionally, the role supports internal business planning by contributing to major planning processes (such as the Global Brand Plan, long‑range forecasts, and budget cycles), manages OPEX and monitors performance against key marketing initiatives, and oversees external partners to ensure timely, high‑quality execution of projects.

Drive global commercial initiatives as part of the pre-commercialization planning or early market building efforts

• Translate early asset strategy into actionable commercial priorities
• Drive the development of the brand identify, promotional campaign and key messages with view for other indications
• Collaborate with Medical, Legal, and Regulatory to ensure all materials are compliant while maximizing impact and clarity

Actively partner with a fully integrated cross‑functional team and work closely with regions and key countries

• Be responsible for aligning the matrixed organization on the early Global Brand Plan to ensure organizational readiness
• Ensure the regional/country voice and feedback is consistently captured and well‑integrated in the commercial initiatives
• Support all relevant sub‑teams and input into their deliverables as needed

Support internal business planning, drive OPEX management and manage external partners

• Contribute to key planning deliverables (e.g., Global Brand Plan, LRF inputs, budget cycles), ensuring alignment across functions and consistency with overall strategy
• Ensure internal OPEX management and monitor performance vs. plan on key marketing growth initiatives
• Manage external partners/ vendors and ensure timely, high‑quality project execution

• University degree in marketing/business or life sciences; advanced degree is a plus
• 8+ years pharma experience; specific experience in therapeutic area or rare disease is a plus
• Experienced marketer with in-line brand experience required (US or global)
• Launch experience preferred (US or global)
• Excellent communication/influencing skills