Senior Manager, Primary Immunodeficiency; PI​/Neuromuscular Consumer Marketing

Senior Manager, Primary Immunodeficiency (PI)/Neuromuscular Consumer Marketing Responsibilities

• Partner with cross-functional teams to elevate patient experience and drive engagement across the PI/CIDP patient journey.
• Develop, execute, measure, and optimize patient-facing, direct-to-consumer initiatives.
• Build credibility in PI/CIDP communities; establish relationships with patient advocacy groups and collaborate with field teams for physician/patient engagement.
• Develop patient-centric marketing campaigns aligned to brand strategy.
• Create promotional tactics/materials; manage creative briefs and agency execution.
• Route promotional assets through medical, legal, and regulatory review/approval.
• Use patient insights, market research, and performance data to make actionable recommendations.
• Manage agency relationships and ensure compliance with policies, standards, timelines, and budgets.
• Lead brand planning work streams from ideation through execution and performance measurement.
• Ensure initiatives align with compliance, legal, and regulatory requirements.
• Collaborate with Sales, Omnichannel, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights, Competitive Intelligence, and Communications.
• Manage budgets; contribute to primary market research (study design, discussion guides, fieldwork observation, and insight synthesis).

• Bachelor’s degree required;
  Master’s or MBA preferred.
• 5-7 years in sales, marketing, or related commercial roles in pharma/healthcare.
• Strong project management; ability to manage multiple priorities.
• Marketing strategy/tactic design experience; clear communication to internal/external partners.
• Data/analytics/insights to inform decisions and optimize performance.
• Accountability; influence without authority; collaborative, results-oriented.

• Experience at a commercial pharmaceutical organization.
• Experience using AI tools to drive efficiency/innovation.

• Medical/dental/vision
• 401(k) match
• disability
• basic life
• tuition reimbursement
• paid volunteer time off
• holidays
• well-being
• up to 80 hours sick time
• up to 120 hours paid vacation
• short/long-term incentives may apply