Global Patient Marketing Lead

Job title:

Global Patient Marketing Lead

Location:

Cambridge, MA

The Global Patient Marketing Lead will be a critical member of the rilzabrutinib IgG4-RD global brand team, responsible for developing and executing the global patient and caregiver strategy as we prepare to transform the treatment landscape for IgG4-Related Disease. This role will drive patient awareness, engagement and empowerment initiatives — building the prelaunch foundation to support patients on their diagnostic and treatment journey.

This role will be based in Cambridge and will report into the Global Indication Lead for IgG4-RD. Join the team transforming care for people with immune challenges, rare diseases, cancers and Specialty Care neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

• Develop and lead the global patient marketing strategy for rilzabrutinib in IgG4-RD, translating deep patient insights into impactful prelaunch initiatives that address unmet needs across the patient journey
• Conduct and synthesize patient research and journey mapping to identify key barriers, touchpoints, and opportunities — from symptom onset and diagnosis through treatment decision-making
• Champion the patient voice across the global brand team, ensuring patient perspectives meaningfully inform brand strategy, messaging, and program development

• Design and execute disease awareness campaigns targeting IgG4-RD patients and caregivers, addressing the significant diagnostic delays and knowledge gaps that characterize this rare disease
• Develop patient education resources that build understanding of IgG4-RD, treatment options, and the potential role of rilzabrutinib — ensuring content is accessible, accurate, and culturally relevant across global markets
• Partner with Medical Affairs and Patient Advocacy to ensure all patient‑facing content is scientifically sound and aligned with the overall brand narrative

• Liaise with Public Affairs and Patient Advocacy to align patient marketing initiatives with broader advocacy strategy and ensure coordinated engagement with patient advocacy organizations and community stakeholders in IgG4‑RD
• Collaborate with Public Affairs and Patient Advocacy to translate advocacy insights into patient marketing programs, ensuring patient community feedback shapes disease awareness campaigns and educational resources
• Serve as the marketing interface with patient advocacy groups, supporting the development and execution of co‑created initiatives that engage and empower the IgG4‑RD patient community

• Own the digital patient engagement strategy, developing an omnichannel approach that meets patients and caregivers where they are across digital, social and community platforms
• Drive the development of a patient‑facing digital platform or resource hub for IgG4‑RD, providing disease education, support resources and community connection ahead of launch
• Establish KPIs and measurement frameworks to evaluate the reach, engagement and impact of patient marketing programs

• Serve as the global patient marketing lead within the cross‑functional brand team, collaborating closely with HCP Marketing, Medical Affairs, Market Access, Market Research, Regulatory, Communications and Public Affairs
• Partner with country affiliates and affiliate marketing teams to adapt global patient strategies for local market needs, ensuring consistent messaging while enabling market‑specific execution and supporting local patient engagement initiatives
• Work with Market Research to…