Associate Director, Neuroscience Marketing, Movement Disorders

Titre :
Associate Director, Neuroscience Marketing, Movement Disorders Société:
Ipsen Biopharmaceuticals Inc.

A propos d'Ipsen:
Ipsen est un groupe biopharmaceutique mondial de taille moyenne, spécialisé dans les médicaments transformateurs dans trois aires thérapeutiques : l'oncologie, les maladies rares et les neurosciences. Forts de près de 100 ans d'expérience en développement, avec des Hubs mondiaux aux États-Unis, en France et au Royaume-Uni, nous focalisons nos efforts là où les besoins médicaux non satisfaits sont import ants, grâce à la recherche et à l'innovation.

Nos équipes passionnées, présentes dans plus de 40 pays, se concentrent sur l'essentiel et s'efforcent chaque jour d'apporter des médicaments aux patients dans 88 pays. Nous construisons un environnement de travail qui met en avant un leadership centré sur l'humain et favorise une culture de collaboration, d'excellence et d'impact. Au sein d’Ipsen, chaque individu est encouragé à être soi-même, à grandir et à s’épanouir aux côtés du succès de l'entreprise.

Rejoignez-nous dans notre démarche vers une croissance durable, en créant un impact réel sur les patients et la société. Pour plus d'informations, visitez notre site web à l'adresse  et suivez nos dernières actualités sur Linked In et Instagram.

Summary The Associate Director (AD), Neuroscience Marketing Movement Disorders is a key role on the Neuroscience Commercial Team and will report to the Senior Director, Neuroscience Marketing. The successful candidate will lead US marketing initiatives focused on driving customer and patient engagement, conversion, and retention to help the Dysport team achieve near‑term revenue goals that deliver on ambitious brand growth.

Key promotional activities and responsibilities include yearly Dysport strategic & tactical planning, the development and execution of HCP and Patient promotional materials, digital marketing strategies and tactics, including expanded omnichannel capabilities, and the design and management of Brand presence at key congresses. Included in the scope will be contributing to the brand’s overall engagement strategy and planning, day to day sales team partnership, POA/NBM planning & execution, and budget management.

The role will also be responsible for collaboration with training and field leadership to ensure best in class training for the field force. Cross-functional collaboration skills and proven track record of building and executing marketing project plans in collaboration with multiple cross‑functional partners will be critical in this role.

• Core Marketing Activities
• Brand Planning and Execution - Strategic & Tactical for Movement Disorders (Spasticity & Cervical Dystonia)
• Support development of brand content for personal and non-personal promotion, aligned to key brand priorities and messaging
• Lead strategy for omnichannel capabilities across HCP and patient, partnering with Neuroscience Omnichannel Director
• Lead the development of Congress engagements, including booth/material design, content development for educational programs and on‑site management/execution (in collaboration with Operations and Field)
• Lead the planning and execution of expanded patient marketing programs, including rework of owned media and omnichannel activity
• Develop and monitor KPIs for all responsible initiatives and communicate performance on a regular basis, including participation in monthly Business Reviews
• Ensure compliant execution of all activities
• Cross Functional Leadership & Collaboration
• Collaborate with:
  Neuro Field leadership to gain alignment and provide support with sales force execution and other business needs, including Congress engagements
• Collaborate with V&A, Medical and other key cross functional brand team members on brand promotional development, execution, and performance management
• Collaborate with Neuroscience Omnichannel Director, BOS and Global digital in the design and execution of digital activity
• Collaborate with Finance in management of budget
• Collaborate with Insights for design/execution of programs and integration of learning into promotional…