Associate Director, HCP Marketing, Bylvay

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Associate Director, HCP Marketing, Bylvay

Ipsen Biopharmaceuticals Inc.

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

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The Associate Director, HCP Marketing, Bylvay is a key role on the Rare Disease Commercial Team. The candidate will support U.S. marketing initiatives and key promotional activities to help the Bylvay brand team achieve near‑term revenue goals and support the ongoing successful launch in rare disease.

Bylvay is approved for PFIC and Alagille syndrome, with research ongoing in additional rare cholestatic liver diseases.

Responsibilities will encompass traditional HCP marketing as well as peer to peer marketing activities (congresses & speaker bureau), brand planning, development of marketing materials and messages for multichannel engagement focused on advisory boards, educational programs and KOL engagements. The role will include execution of both personal and non-personal promotional tactics. The role will require collaboration with Thought Leader Engagement Team, Field leadership, Sales training, medical affairs, legal & business ethics.

• Lead key initiatives to implement Peer to Peer tactical plan

• Development & execution congress marketing plans & materials

• Speaker bureau content strategy, training, execution & ongoing management

• Advisory board planning and execution

• Amplify peer to peer messaging through multichannel engagement tactics

• Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare Disease leadership

• Contribute to Brand Planning and Tactical Plan development for the Rare Disease portfolio

• Ensure compliant execution of all promotional activities

• Collaborate with:

• Cross functional team lead‑stakeholder management:

• Proven cross‑functional leadership skills to lead across a complex matrix

• At least 10 years of Biopharma commercial experience; minimum 5 years of pharmaceutical or biotechnology commercial marketing experience

• Successful launch experience in the rare or specialty categories

• Sales or field‑based experience strongly preferred

• Mentally agile and solutions‑oriented, with the ability to navigate ambiguity, adapt quickly, and drive practical solutions in a dynamic environment

• Strong communication and interpersonal skills along with the ability to influence others

• Ability to work with multiple internal cross‑functional teams and successfully manage multiple projects simultaneously

• Demonstrated consistent track record of success

• Strong scientific/medical aptitude and experience

• Significant experience in, and knowledge of Rare Disease with complex science and reimbursement

• Demonstrated success in project, vendor, and experience managing large budgets

• Knowledge of the AMA, ACCME, PhRMA and FDA regulations associated with…