Founding Product Marketing Manager

About Synthpop

At Synthpop, we're rebuilding the reality of what patient care can be. We believe every patient deserves a journey that is unexpectedly simple, effective, and attentive. We tackle complex administrative tasks such as referral processing and insurance verification, helping to lower costs, reduce errors, and ensure patients receive the coverage they need. Backed by decades of healthcare and tech experience, our team knows how to build scalable, reliable products for manufacturers, suppliers, and software solutions.

By seamlessly integrating with existing infrastructure, our platform leverages AI agents, smart workflows, and adaptive communication strategies to ensure no patient falls through the cracks. If you're passionate about transforming healthcare operations and creating meaningful outcomes for patients, we'd love to have you join our team.

This is Synthpop's first dedicated product marketing hire. You will build the function from zero to one and shape how the market understands a new category of healthcare AI. You will work directly with company leadership and partner closely with Engineering, Sales, Solutions Engineering, Customer Success, Design, and Brand to turn complex technology and healthcare workflows into crisp, credible narratives that move customers to action.

The role is both strategic and hands‑on. You will own positioning and go‑to‑market strategy for products and features, then roll up your sleeves to create the landing page, campaign brief, demo story, sales deck, and enablement materials needed to launch. If you thrive in ambiguity, learn through customer conversations, and love making complicated products feel obvious, this role offers rare scope and impact.

• Positioning and messaging. Own the messaging architecture for Synthpop's platform, solutions, and priority healthcare workflows. Translate technical capabilities into differentiated value for clinical, operational, financial, and executive buyers.
• Campaigns and launches. Build a repeatable launch engine for focused product campaigns, from audience insight and narrative development through landing pages, demos, content, enablement, and post‑launch learning.
• Customer and market intelligence. Develop a deep understanding of health systems, health plans, provider organizations, DME/HME operators, partners, competitors, and market dynamics. Turn customer evidence into sharper positioning, roadmap input, and go‑to‑market priorities.
• Product storytelling and demos. Create compelling product narratives, demo flows, use‑case pages, solution briefs, and customer‑facing content that connect Synthpop's AI agents to concrete operational and patient outcomes.
• Sales and customer enablement. Equip revenue teams with pitch decks, talk tracks, objection handling, proof points, ROI stories, competitive guidance, and training that improve consistency and confidence in complex sales cycles.
• Cross‑functional orchestration. Partner with Product and Engineering on roadmap context; with Sales and Customer Success on field insight; and with Design, Brand, and Demand Generation to ship cohesive campaigns quickly.
• Measurement and iteration. Define success metrics for launches and assets, evaluate performance and qualitative feedback, and continuously improve messaging, channel strategy, and campaign execution.
• The product marketing foundation. Establish the operating rhythms, templates, research practices, launch tiers, content standards, and source‑of‑truth materials that will scale with the company.

• Synthpop has a clear, differentiated messaging that customers and internal teams can repeat consistently.
• Priority campaigns move from concept to market quickly, with…