Senior Manager, Alpha-Patient Marketing Lead

Job Description
Senior Manager, Alpha-1 Patient Marketing Lead Takeda Pharmaceutical Cambridge, MA

Join the Alpha-1 Franchise to make an impact for patients at a critical point in our portfolio’s lifecycle!

The Senior Manager, Alpha-1 Patient Marketing Lead is responsible for shaping and executing Takeda's patient marketing strategy across the Alpha-1 portfolio during a critical period for the Takeda Alpha-1 Franchise. This role reports to the Head of Alpha-1 Brand Strategy/Marketing.

This role will lead the development of patient marketing strategy, messaging, creative direction, and partner on omnichannel activation plans designed to improve identification of the Takeda Alpha-1 patient, the onboarding experience, and overall patient persistence. The individual will serve as the voice of the Alpha-1 Lung patient across the organization and partner closely with Digital/Omnichannel, HCP Marketing, Professional Engagement, Takeda Patient Support, Medical, Insights & Analytics, Advocacy, and other cross-functional stakeholders to deliver a cohesive and measurable patient experience.

How you will contribute:

The successful candidate will establish patient-focused objectives and KPIs, guide investment prioritization, and drive execution across the patient ecosystem to ensure patients receive the right information, support, and resources throughout their journey.

Patient Strategy & Marketing Leadership

• Lead the development and execution of the Alpha-1 patient marketing strategy, ensuring alignment with franchise objectives and evolving patient needs.

• Serve as the voice of the patient across cross-functional planning and decision-making, helping advance patient care and connect appropriate patients to Takeda's Alpha-1 portfolio.

• Own the patient marketing ecosystem, partnering with the Digital/Omnichannel Lead to develop and optimize integrated omnichannel engagement and measurement strategies.

• Drive patient tactical planning, investment prioritization, messaging, and creative development across the patient journey, from disease education and therapy consideration through onboarding, early treatment experience, and long-term persistence.

• Lead development and execution of all patient-directed promotional and non-personal marketing initiatives.

• Partner with Advocacy and Professional Engagement lead on patient education events and engagement opportunities to strengthen community connections and patient support (and ensuring appropriate partner communication).

• Collaborate with HCP Marketing and Commercial Learning & Development teams to ensure patient-facing resources are effectively deployed through healthcare providers and field teams.

• Lead and contribute to competitive and strategic planning initiatives to identify opportunities, risks, and market dynamics impacting the patient experience.

• Establish and monitor key patient, campaign, and channel performance metrics, leveraging insights to optimize engagement, marketing effectiveness, and investment decisions.

Cross-Functional Leadership & Operational Excellence

• Serve as a strategic connector across the Alpha-1 Franchise and broader business unit, ensuring alignment and collaboration on initiatives that impact the Alpha-1 Lung patient experience.

• Lead patient marketing operational planning and budget management, continuously evaluating program performance to maximize impact.

• Manage agency and vendor partners to ensure high-quality execution, timely delivery, budget adherence, and integration across the broader Takeda customer engagement ecosystem.

• Champion strong partnerships with Medical, Legal, Regulatory, Ethics & Compliance, and other review stakeholders to ensure compliant, efficient, and patient-centered execution of all marketing activities.

• Foster a…