Director, Digital Customer Experience, Neuroscience

Title:

Director, Digital Customer Experience, Neuroscience Company:

Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation. Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries.

We build a workplace that champions human-centered leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society! For more information, visit us at  and follow our latest news on Linked In and Instagram.

Ipsen’s Neuroscience franchise has been expanding through both organic growth and in preparation for a potential launch in migraine. There is a critical need for excellence in both strategic planning and in execution to clearly define how we will best drive education of appropriate healthcare providers, deliver successful launches, and innovate for patients in complex and competitive therapeutic areas. The Director, Digital Customer Experience (Omnichannel Marketing), Neuroscience is a critical member of the marketing team, responsible for defining and executing the digital approach and omnichannel engagement strategy/execution across the portfolio, which includes current approved indications for Dysport and potential approval for preventive treatment of migraine.

This role leads and manages digital assets, tools, and omnichannel engagement to deliver measurable business impact, including:
Creation and management of compelling assets to drive engagement and action Orchestration of integrated customer experiences across personal, non-personal, and digital channels for healthcare providers, patients, and caregivers Measurement, assessment and optimization of these experiences to ensure ongoing effectiveness and impact This role requires deep expertise in omnichannel marketing, marketing technology, data and analytics, and campaign orchestration, as well as the ability to partner with brand teams and cross-functional partners to translate brand strategy into seamless engagement.

Asset, Platform & Capability Management Own the strategy, development, prioritization, and lifecycle management of omnichannel assets, platforms, and related customer engagement capabilities across the U.S. Neuroscience portfolio. Develop differentiated digital capabilities that enable personalized customer engagement, including segmentation, next-best-action decisions, patient identification, and other emerging engagement capabilities. Partner across internal teams and external agencies to define requirements, implement new capabilities, and continuously optimize the omnichannel technology ecosystem.

Ensure all omnichannel assets, tools, and content are compliant with Medical, Legal, and Regulatory (MLR) requirements and governed through effective review, approval, and lifecycle management processes.

Omnichannel Strategy, Orchestration & Execution Develop omnichannel engagement strategies by defining customer segmentation, engagement objectives, communication strategies, and channel roles aligned to brand priorities. Design integrated customer journeys that seamlessly connect personal, non-personal, and digital channels to deliver differentiated customer experiences. Translate brand strategy into the execution of coordinated omnichannel engagement plans, aligning content, channels, and timing to maximize customer impact.

Measurement, Analytics & Optimization Establish omnichannel measurement frameworks, KPIs, and end-to-end analytics to evaluate performance, engagement, and business impact. Champion identification of observations, implications,, and insights to optimize channel investment, content, customer journeys, and overall omnichannel strategy Continuously lead required optimizations based on this learning Drive governance, prioritization, and alignment between Marketing, Sales and other relevant cross-functional partners Communicate and influence effectively at the executive level, including…