Senior Director of Performance Marketing

Senior Director of Performance Marketing

Cambridge, MA, United States (Hybrid)

• Full time
• Director
• Marketing

We’re looking for a performance marketing leader to own and scale our largest growth channels
- Paid Media, Ecommerce, and CRM. This role is responsible for driving efficient, sustainable growth across the full funnel, from acquisition through lifecycle engagement.

A core mandate is building an AI-enabled growth engine- using AI to improve decision-making, accelerate execution, and increase team output. You will define how AI is embedded across marketing workflows, from insights to creative production to campaign execution.

The ideal candidate thrives in fast-paced, high-growth environments and can balance strategy with execution. You know how to balance strategy with hands-on execution. You bring a strong point of view on offers, funnels, and creative, and you’re obsessed with hitting target KPIs.

You will:

Own forecasting, planning, and allocation of multi-million-dollar growth investment across channels

Lead and scale paid media (Meta, Google, Tik Tok, and emerging platforms), continually pushing new audiences, creative, and offers.

Own onsite conversion strategy and roadmap in partnership with Ecommerce optimizing end-to-end funnel performance

Drive lifecycle marketing strategy across CRM, improving repeat rate, LTV, and customer engagement

Partner with cross-teams to improve site performance, testing landing pages, flows, merchandising, and offers to maximize conversion

Establish the operating model across Paid, Ecommerce, and CRM to drive full-funnel performance

Use AI across Growth to improve & accelerate decision making, insights generation, creative production, campaign execution, and performance optimization

Redesign workflows and tooling to increase speed, reduce manual work, and enable a high-output, test-and-learn culture

Define measurement and incrementality frameworks (experimentation, attribution, cohort analysis) to guide investment decisions

Translate performance data into clear, actionable insights that inform strategy and cross-functional decision-making

Partner cross-functional with Product, Creative, and Analytics to align on roadmap, conversion optimization, and execution

Build and execute a robust testing roadmap across creative, targeting, and platform optimization

Identify and scale new channels, betas, and growth opportunities

Lead a high-performing Growth organization, setting clear accountability, operating rhythms, and performance standards

You have:

10+ years of experience in performance or growth marketing, with a track record of owning and scaling large budgets

3+ years of experience managing high performing digital marketing teams

Deep hands-on experience across paid social, paid search, and digital acquisition channels

Proven ability to develop and execute full-funnel marketing strategies, beyond lower-funnel optimization

Hands-on experience applying AI to improve marketing execution, automate workflows, and scale output across functions (e.g., analysis, creative, CRM, experimentation)

Very strong analytical and problem-solving skills, with the ability to turn complex data into clear recommendations

Experience building and leading high-performing teams in fast-paced, data-rich environments

Excellent communication skills and ability to influence across teams

Why you’ll love working here:
Perks, Benefits, and more!

This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual …