Marketing Manager; B2B Demand Generation

Apartment Advisor is a proptech company building ASSIST, a next-generation, AI-native property management platform from the founding team behind Trip Advisor and Car Gurus. ASSIST doesn't just help owners and operators manage their properties—it helps them actually do the work.

We're a small, fast-moving team growing our marketing function, and this role will play an important part in accelerating our go-to-market efforts.

We're hiring a Marketing Manager to drive demand generation for ASSIST, helping execute programs that build awareness, engage target prospects, and generate qualified pipeline.

This is a hands-on role with the opportunity to make a meaningful impact as we grow. You'll work closely with the VP of Marketing, Sales, Product, and Engineering to turn marketing strategy into campaigns and programs that get results. You'll own key marketing channels and programs, working closely with the VP of Marketing to prioritize opportunities, test new ideas, and continuously improve performance.

This is a startup, so we're looking for someone who figures things out, embraces new tools and approaches, knows how to prioritize, and loves to execute.

• Execute and optimize demand generation programs across paid media, email, events, content, video, webinars, and other tactics.
• Manage and optimize paid acquisition programs across platforms including Google and Meta, including campaign setup, targeting, creative, testing, and performance optimization. Partner with engineering on tracking and technical execution.
• Create and produce video content
  , including social and paid video ads, product demos, customer stories, and educational content. You don't need to be a professional videographer. We're looking for someone who can take an idea from concept to finished asset, using AI tools, freelancers, and other resources.
• Create and coordinate content and sales enablement materials
  , including case studies, presentations, and website resources that support demand generation and the sales process.
• Partner with Product and Sales on ASSIST positioning and messaging
  , translating product capabilities into compelling stories and applying those messages consistently across campaigns and content.
• Measure and improve marketing performance
  , using data to optimize campaigns, test new approaches, and identify opportunities to improve pipeline generation and conversion.
• Manage and improve marketing systems and workflows
  , including Hub Spot, email, lead management, campaign infrastructure, and reporting.
• Partner closely with Sales, Product, and leadership to align marketing programs with revenue goals, ensure strong lead handoff, and improve lead quality and conversion.

• 4-6 years of B2B marketing experience
  , with demand generation at the core.
• A hands-on marketer who is comfortable taking marketing programs from planning through execution and optimization across campaigns, content, creative, and events.
• Paid media experience
  , particularly with Google and Meta, including campaign setup, targeting, optimization, and performance measurement.
• Video content experience
  : you've created video yourself and/or figured out how to produce strong video using AI tools, freelancers, and other resources.
• A strong testing and performance mindset
  . You use data to understand what's working, change course when it isn't, and find new opportunities to test.
• Experience measuring marketing performance and pipeline
  , with an understanding of metrics across the funnel from acquisition through qualified leads and opportunities.
• Startup or high-growth experience
  , with a track record of working independently and getting things done in a fast-moving environment.
• Fluency with AI tools and a willingness to use them…