Head Marketing Alpha

Position: Head Marketing Alpha 1
** Job title***:
Head Marketing Alpha 1*
* *
* Location:

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* * Cambridge, MA
*** About the Job
** The Head of AATD Marketing is the senior marketing leader for Sanofi's Alpha-1 Antitrypsin Deficiency franchise, accountable for brand strategy, commercial execution, and cross-functional orchestration across the AATD portfolio, including the launch readiness for new AATD assets. Alpha 1 is estimated to achieve 4B in revenue at peak.  This role uniquely combines marketing team leadership in addition to setting strategy for a dedicated TLL (Thought Leader Liaison) organization, ensuring tight alignment between strategic brand direction and field-based execution.

The Head of AATD Marketing serves as the primary strategic partner to the GM, U.S., Global and cross-functional U.S. leadership, while representing the voice of the customer (HCPs, patients, KOLs, and patient advocacy groups) into brand planning.  Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.
** About Sanofi
** We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.
** Main Responsibilities
** Marketing & Brand Leadership
* Own brand vision, strategy, forecasting, and demand signal for the AATD portfolio
* Lead the US team in the execution of a highly digital/AI driven launch impacting the patient and HCP journey, treating LLMs as a customer
* Lead, develop, and manage the AATD marketing team, including Account/Acct Marketing, Patient Experience, Product Strategy, Digital/AI Innovation, and Congresses/Speaker Bureau functions
* Direct brand planning, campaign and messaging strategy, and KPI development/tracking across account and patient work streams
* Lead launch readiness and go-to-market orchestration for new AATD
* Serve as external liaison to KOLs and Patient Advocacy Groups (PAGs)
TLL Strategy
* Ensure seamless integration between TLL field activity and marketing strategy, acting as the connective tissue between HQ brand strategy and local/regional execution
* Partner with Sales/Field Leadership to align TLL deployment with account planning, KOL engagement, and market access priorities
* Establish governance rhythms and communication cadences between the marketing organization and the TLL organization to ensure consistent field messaging and rapid feedback loops from the field into brand strategy

Governance & Cross-Functional Partnership
* Lead program governance including core teams, LRRs (Launch Readiness Reviews), ELC, SPC Leadership Team, and NALT meetings
* Act as strategic partner to Global and U.S. cross-functional leadership, including Commercial Operations, Market Access, Medical, Regulatory, and Communications
* Partner with PAPA (Patient Advocacy/Programs) leadership on compliant patient engagement program (PEP) execution
* Liaise with Global brand teams to ensure alignment between U.S. execution and global strategy

Team & People Leadership
* Manage and develop a multi-disciplinary marketing team (Product Strategy, Account Marketing, Patient Experience, AI/Digital Innovation, Speaker Bureau, Health Systems)
* Build organizational capability, talent pipeline, and culture across both the marketing and TLL organizations
* Manage budget, resourcing, and operational excellence for the AATD marketing function
** About You
** Required…