Head Rare XLSD Marketing

Job title
Head Rare XLSD Marketing

• Location: Cambridge, MA

The Head, Rare/xLSD Marketing is the senior marketing leader for Sanofi's Rare Disease franchise, accountable for portfolio-level brand strategy, commercial execution, and cross-functional leadership across a complex rare disease portfolio — including Fabry (Fabrazyme), Gaucher (Cerezyme, Cerdelga, Venglustat), Pompe (Nexviazyme, Lumizyme), Acid Sphingomyelinase Deficiency or ASMD (Xenpozyme), and Mucopolysaccharidosis Type I or MPS-I (Aldurazyme). The business contributes 2.2B in revenue. This role leads a multi-disciplinary marketing team and serves as the primary U.S. strategic partner to Disease General Managers, Global brand teams, and cross-functional U.S. leadership, with a strategic ambition to transition the franchise to a digital- and artificial intelligence (AI)-enabled marketing model.

The Head of US Marketing owns brand strategy, positioning, disease-state education, and omnichannel engagement for the rare disease franchise. In rare disease the role is unusually strategic and unusually scientific: with tiny audiences and intense scrutiny, marketing is less about mass promotion and more about precise disease education, KOL and advocacy engagement, patient-finding programmes, and equipping a small field team — all delivered through an AI-augmented content engine.

Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll help deliver breakthrough treatments that bring hope to patients with some of the highest unmet needs.

We're an R&D-driven, AI-powered biopharma company committed to improving people's lives and delivering compelling growth. Our deep understanding of the immune system — and innovative pipeline — enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people's lives.

• Own portfolio vision, strategy, forecasting, and supply planning across the full Rare/xLSD franchise

• Build and scale AI and large language model (LLM) marketing capabilities across the portfolio

• Lead, develop, and manage the xLSD marketing team across portfolio strategy, account marketing, patient experience, digital innovation, congress and key opinion leader (KOL) engagement, speaker bureau, and marketing operations

• Drive brand planning, campaign and messaging strategy, and key performance indicator (KPI) development and tracking across account and patient work streams for each brand

• Serve as the senior U.S. commercial voice for the xLSD portfolio, ensuring brand strategies are grounded in market insights, patient journey understanding, and competitive dynamics

• Oversee development and execution of awareness month programming, community engagement activities (including Rare Ambassadors and awareness days), and congress strategy across the portfolio

• Champion and drive the strategic ambition to transition the xLSD franchise to a fully digital marketing model within two years

• Partner with the Director of Account & Patient Digital Innovation to lead AI-enabled patient identification and brand conversion initiatives — including 1
  
  Rare.
  
  Ai, IQVIA, and Turing — across the portfolio

• Oversee digital strategy development including account and patient websites, paid and organic media, search engine optimization (SEO) and geo-targeting, customer relationship management (CRM), social media execution (Meta, Tik Tok, Reddit, You Tube), and representative-triggered email programs

• Ensure digital innovation capabilities are leveraged as shared services across the xLSD…