Omnichannel Marketing Lead

Omnichannel Marketing Lead (Associate Director)

Role Purpose The Omnichannel Marketing Lead (Associate Director) enables integrated omnichannel execution by partnering with brand teams, agencies, and delivery partners to plan, coordinate, and optimize connected experiences across personal and non-personal channels. This role ensures omnichannel plans are executable, compliant, measurable, and aligned to platform capabilities and standards.

Acts as a senior execution partner to brands and agencies, ensuring cross-channel plans translate into coordinated delivery and measurable outcomes. Creates operational clarity and consistency in omnichannel ways of working across partners.

• Omnichannel Execution Partnership:
  Translate omnichannel strategy into executable plans and coordinated channel activation with brand teams and agencies.
• Cross-Channel Orchestration Partnership:
  Coordinate closely with Mar Tech and Digital Platform leads so journeys/campaigns/experiences connect through shared data, content, consent, and measurement foundations.
• Delivery Partner Coordination:
  Align scope, milestones, dependencies, and quality gates for omnichannel activations; ensure transparent status and risk management.
• Content-to-Channel Readiness:
  Partner with Content Product Lead to ensure content supply aligns to channel requirements (formats, metadata/tagging, approval timing).
• Measurement & Optimization:
  Ensure measurement plans are in place and used to drive continuous optimization and inform roadmap needs.
• Ways of Working & Quality:
  Reinforce disciplined intake, documentation hygiene, and readiness checks that improve throughput and reduce delivery friction.
• Decision Rights:
  Authority to define channel activation readiness criteria (measurement, consent, content availability, orchestration dependencies).
• Accountable to recommend activation sequencing when constraints exist (content/MLR/platform limits).

Brand teams, agencies/AORs, delivery partners, Mar Tech lead, content lead, digital platforms lead, analytics/data stakeholders.

• 8-12+ years in omnichannel marketing enablement, digital marketing operations, agency leadership/partnership, cross-channel planning, and measurement
• Experience operating in regulated environments with strong compliance awareness

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices. For

Location:

Boston, MA U.S. Base Salary Range: $ - $ The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

Worker Type Employee Worker Sub-Type Regular Time Type Full time Job Exempt Yes It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism - Integrity, Fairness, Honesty, and Perseverance - and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission.

At Takeda, you will make an impact on people’s lives - including your own.

Takeda is an equal opportunity employer.

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic…