Associate Director, Omnichannel Capabilities & Enablement

Title: Associate Director, Omnichannel Capabilities & Enablement

Company: Ipsen Biopharmaceuticals Inc.

About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas:
Oncology, Rare Disease and Neuroscience. Supported by nearly 100 years of development experience, with global hubs in the U.S., France and the U.K, we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavour every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration, excellence and impact. At Ipsen, every individual is empowered to be their true selves, grow and thrive alongside the company’s success. Join us on our journey towards sustainable growth, creating real impact on patients and society!

For more information, visit us at and follow our latest news on Linked In and Instagram
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Job Description:

The Associate Director, Omnichannel Capabilities & Enablement is responsible for developing customer engagement strategies that enable successful brand launches while advancing omnichannel capabilities across the organization. This role partners closely with Brand, Marketing, Sales, Medical, Market Access, Commercial Operations, Analytics, and Digital teams to design integrated customer engagement approaches that drive launch readiness, customer adoption, and long-term brand growth.

This role serves as a strategic thought partner to launch teams, translating brand objectives into omnichannel engagement strategies, customer journeys, channel plans, and measurement frameworks. Beyond supporting individual launches, the role establishes and institutionalises omnichannel best practices, standards, and ways of working that elevate customer engagement excellence across the enterprise.

• Partner with cross-functional brand teams to develop customer engagement strategies that support successful product launches.
• Help translate brand objectives, customer insights, and market dynamics into integrated omnichannel engagement plans, and lead roadmap planning and pull-through of omnichannel engagement capabilities.
• Work with brand teams and agency partners to design engagement approaches across customer segments, channels, and stages of the customer journey.
• Ensure omnichannel strategies align with launch objectives, customer needs, and commercial priorities.
• Identify opportunities to leverage innovation, personalization, and data-driven engagement to accelerate adoption.

• Partner with brand teams to design customer journey and engagement frameworks that create seamless experiences across personal and non-personal channels.
• Work with brand teams and agency partners to align Business Operations standards and capability roadmaps, and consult on ways to optimise interactions across field, digital, media, CRM, events, and emerging engagement channels.
• Incorporate customer insights, behavioural data, and analytics into engagement planning.
• Champion customer‑centric approaches that improve experience and engagement effectiveness.

• Establish repeatable launch planning methodologies, engagement frameworks, and omnichannel playbooks.
• Create standards and best practices that can be scaled across future launches and brands.
• Partner with stakeholders to identify lessons learned and continuously improve launch approaches.
• Support organisational readiness by embedding best practices, governance, and capability development.