Associate Director, Consumer Omnichannel Strategy, Psoriasis

The Associate Director, Consumer Omnichannel Strategy, Psoriasis is responsible for building a consumer ecosystem and marketing strategy for an upcoming launch and subsequent growth. This role owns the strategic design of the consumer journey for psoriasis patients across owned platforms, CRM, data, experience tools, and full-funnel digital media across paid and owned channels. This leader will be a champion of Takeda’s culture and values, translating brand strategy and consumer insights into seamless, compliant, and data-driven omnichannel experiences that educate, engage, and empower patients.

The ideal candidate pairs strong consumer, digital, and media expertise with curiosity, adaptability, and a forward-looking mindset that embraces AI to drive efficiency and innovation. This role reports to the Director, Consumer Omnichannel Marketing & Media and partners closely with Consumer Marketing, as well as cross-functional Center of Excellence teams, including Marketing & Content Enablement (MCE) team, Data, Digital & Technology, Insights & Analytics, Sales, Patient Services, Market Access, and agency partners.

• Omnichannel Experience & CRM Strategy Design and build the end-to-end consumer digital patient journey across owned platforms, including websites, CRM, email, SMS, and experience tools (e.g., patient onboarding, doctor finder, eligibility tools, salesforce marketing cloud consumer journeys).
• Lead development and launch of the patient website, associated tools, and CRM database.
• Translate brand strategy into personalized journeys that guide patients through decision-making and conversion funnels.
• Define website structure, UX/UI flows, and SEO/GEO strategy to maximize relevance, engagement, and conversion.
• Lead CRM strategy and build of brand's Salesforce Marketing Cloud instance.
• Digital Media & Social Strategy Lead consumer digital media strategy across channels including programmatic, display, paid social, CTV/television, OLV, paid search, point-of-care, and emerging platforms.
• Translate brand strategies into channel plans, audience targeting approaches, creative formats, and measurement frameworks.
• Launch and own branded social media presence (e.g., Instagram, Facebook, Tik Tok, You Tube) and lead consumer social content strategy spanning branded content and disease education.
• Partner with agencies to develop consumer digital content & media strategy.
• Collaborate with the Influencer Marketing Lead to develop influencer and ambassador strategies aligned with disease community insights and consumer psychographics.
• Ensure digital media and content strategies are fully integrated with owned platforms and CRM to deliver a cohesive omnichannel experience.
• Utilize analytics tools and platforms to track, analyze, and identify optimization opportunities across media, content, CRM, and the broader consumer experience.
• Define and measure KPIs across the funnel (e.g., media performance, conversion rates, email engagement, content interactions).
• Build the “test, learn, and optimize” approach working in partnership with the MCE team, Commercial Analytics & Insights and Digital, Data & Technology, and Brand Strategy translating performance data into actionable insights.
• Partner with Consumer Marketing on annual planning to ensure alignment and pull-through of messaging and campaigns across all channels.
• Through agile process prioritize work plan supporting the implementation of omnichannel tactics, in collaboration with Brand Strategy Leads and the Marketing & Content Enablement (MCE) team, that execute on the digital vision.
• Partner with MCE team on development of derivative content across channels.
• Work closely with Patient Support Services to ensure seamless…