Account Development Representative

About This Role:

The Account Development Representative (ADR) is responsible for identifying and prospecting potential buyers in key named client accounts. The role works closely with account team members to expand the Forrester footprint and identify additional revenue sources. The ADR’s are measured on the number of qualified meetings completed and number of opportunities sourced. There are three levels of ADRs, based on performance, team contribution, and skill development.

• Generate new demand in named accounts for the account managers to pursue.
• Execute on persona-based, tactical, and strategic prospecting campaigns.
• Leverage all available channels (phone, email, social) to secure new meetings.
• Identify new buying groups suitable for Forrester Decisions products.
• Pick up and contact account-specific inbound leads.
• Proactively partner with marketing and provide feedback and enhance the revenue engine.
• Proactively partner with sales colleagues and broader account team to drive growth within your named accounts.
• Stay up to date with the latest developments within your named accounts.
• Assist with sales-led events where appropriate.
• Maintain the CRM system ensuring all activities are logged accurately.

• Strong analytical and problem-solving skills.
• Advanced verbal and written communication skills.
• Strong interpersonal skills.
• Proven collaboration and partnership capabilities.
• Excellent time‑management skills.
• Meticulous attention to detail.

• Self‑starter who takes initiative to achieve goals.
• Curious and willing to take ownership of progression.
• Team player who is coachable and eager to learn.
• Disciplined and takes accountability for results.

• Comprehensive grasp of Forrester’s value proposition.
• Strong knowledge of the B2B sales landscape.
• Proficient in prospecting techniques and best practices.
• Familiarity with key technologies and their applications.

Base salary range: $45,000 - $67,000

FLSA Status:
Non-Exempt

Forrester Research, Inc. is an Equal Employment Opportunity Employer. As a federal contractor, Forrester encourages veterans and individuals with disabilities to apply for employment.