Sales Lead Chestnut Hill, MA - Chestnut Hill, MA

Sales Lead, Full Time - Chestnut Hill, MA

None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

With you.

Work Location/

Schedule:

• Available to work a minimum of 30 hours per week, but up to 40 hours per week
• Daily open availability across a full 7 day work week
• Able to work flexible schedule (days, nights, weekends, holidays if required to meet the needs)

At Reformation, the sales lead is an elite sales professional and a central figure in the Reformation store ecosystem. This is an elevated role designed for a high-performing entrepreneur who views retail as a career. You are a Wardrobe Consultant, responsible for managing a private book of business, driving exceptional SPH, and acting as a trend authority. You don't just facilitate transactions;

you foster long-term loyalty through expert service and sophisticated clienteling leading to transformational experiences.

Reporting to the Store Manager, essential responsibilities include but are not limited to:

Drive Performance & Revenue

• Own Your Business: Consistently meet and exceed individual sales goals with a relentless focus on driving a high SPH (Sales Per Hour) and KPI’s.
• Customer Mindset: Act as an entrepreneur within the store, leveraging your product expertise to maximize every customer interaction.
• Proven Excellence: Maintain extraordinary customer feedback scores (NPS) by delivering an elevated service level that surprises and delights.
• Strategic Styling: Move beyond single-item requests to provide styling consultations, anticipating your client's needs for their entire seasonal wardrobe.

Sales & Operational Ownership (Keyholder)

• Opening & Closing: Ensure the store is ready for business the day of and for the next morning, according to the opening and closing checklist.
• Safety & Compliance: Act as the primary leader for facility issues, loss prevention incidents, and emergency procedures during assigned shifts.
• Seamless Sales Leadership: Maintain sales floor energy and service standards during your shifts, acting as the point of contact for the team and customers.
• Transition Management: Conduct chat‑ins and handovers during segment changes to communicate key information, ensuring no service gaps occur during staff breaks.
• Floor Leadership: Lead the sales floor energy and adjust staff in real‑time to balance task business needs, serving as the leader for customer escalations and employee inquiries.
• Visual Excellence: Uphold the VM Guidelines throughout your segment, ensuring recovery during time periods.
• Performance
  
  Coaching:
  
  Provide in‑the‑moment coaching and support to associates to ensure sales and service align with the ’s service model.

Master Clienteling & Retention

• Build and Manage a Book: Actively generate and manage a personal client database using Endear and other digital tools to drive repeat business and private appointments.
• Clienteling: Execute personalized, product-focused, and purposeful outreach strategy to ensure your clients are the first to know about new drops and community activations tailored to the client’s specific "" and life milestones.
• Wardrobe Curation: Go beyond the "plus‑one", style head‑to‑toe looks that anticipate your client's needs for their entire lifestyle.
• Appointment Culture: Proactively schedule and host one‑on‑one styling appointments, providing an elevated, "white‑glove" experience that secures customer retention.

Brand & Product Authority

• Sustainability Educator: Act as a brand ambassador, sharing the Reformation story and educating customers on our mission to be a circular, climate‑positive leader.
• Product Expert: Share deep product knowledge with genuine enthusiasm, translating technical sustainability details into benefits for the customer.
• Feedback Loop: Communicate high‑level product feedback to leadership to help continuously improve our merchandising and assortment.
• Team Mentorship: Lead by example on the floor, modeling the sales and service model and sharing pro‑tips with the broader team.

Operational…