Manager, Field Marketing

A Day in the Life of the Manager, Field Marketing

The Manager, Field Marketing supports the Director of Guerrilla Marketing in driving localized marketing strategy and execution across events, sponsor ships, and key campaigns. While contributing to strategic planning, the position is primarily accountable for leading day-to-day execution, ensuring seamless delivery of high-impact marketing initiatives, and managing a team responsible for field-level activation.

• Own end-to-end execution of marketing initiatives across events, sponsor ships, and local campaigns
• Translate strategic direction from leadership into actionable plans and deliverables
• Lead planning and on-the-ground execution of events, ensuring operational excellence and brand consistency
• Manage event logistics including vendors, materials, run-of-show, and on-site coordination
• Support identification and evaluation of sponsor ships and community partnerships aligned to market strategy
• Lead execution of large-scale activations to drive brand awareness and local engagement
• Oversee event portfolio, calendar management, and execution prioritization across markets
• Ensure effective integration of promotional channels including social, digital, and media support
• Coordinate development and production of marketing assets and collateral in partnership with internal teams and external agencies
• Support execution of campaigns across direct sales and local marketing channels
• Manage marketing calendars to ensure alignment across initiatives and stakeholders
• Develop and distribute sales collateral and internal communications to support field teams
• Manage relationships with external vendors, agencies, and event partners
• Manage relationships with marketing vendors, agencies, and event partners
• Serve as a key liaison between marketing, sales, and local leadership to ensure alignment and execution readiness
• Coordinate cross-functional efforts to deliver cohesive marketing programs
• Directly manage and develop a team of field marketing specialists
• Provide clear direction, prioritization, and oversight to ensure high-quality execution across all initiatives
• Coach team members on event execution, stakeholder management, and operational excellence
• Drive accountability, performance management, and professional development within the team
• Track and manage event and marketing budgets, including vendor payments and cost control
• Monitor execution effectiveness and provide feedback and recommendations for continuous improvement
• Support reporting and performance tracking for marketing initiatives
• Actively support, promote, and advance all aspects of Astound's Inclusion and Belonging work, recognizing it as a business priority, including creating a work environment where all employees feel valued, respected, heard, and empowered.
• Other duties as assigned

• 3+ years of progressive experience in field marketing, local marketing, event marketing, sponsor ships, community engagement, or related marketing activation roles.
• 2+ years of people leadership experience, including coaching, prioritizing work, developing team members, and managing performance.
• Proven ability leading field-level execution across multiple markets, events, campaigns, or community partnerships.
• Ability to successfully manage vendor, agency, sponsorship, or event partner relationships, including timelines, deliverables, and budget tracking.
• Strong collaboration skills by working cross‑functionally with sales, marketing, operations, and local leadership to align priorities and deliver effective market activation.
• Strong people leadership skills with the ability to coach, develop, and hold team members accountable for high-quality execution.
• Ability to translate marketing strategy into clear field…