Development Director

Position Summary

The Development Director at the Camden Public Library is responsible for developing strong donor relations through in-person, face-to-face interactions; creating and implementing fundraising strategies analyzing past efforts and looking to the future; achieving ambitious fundraising goals; engaging with the community to build support and raise awareness for the library’s mission; and managing marketing and public relations efforts, crafting compelling and concise messages to enhance the library’s visibility.

• Fundraising and Development
• Builds and maintains strong relationships with key constituents through face-to-face donor meetings, calls, letters, and planned events, large and small.
• Leverages the capacity of other team members and the Library Board of Trustees to make connections and engage, secure, and retain donors.
• Works closely with the Executive Director and the Development Committee to develop, plan, and implement innovative fundraising strategies for mid-level, major, and planned giving programs; provides leadership, support and direction to the major and mid-level programs to meet the annual goals; ensures that the library’s approach fosters long-term support.
• Assists the Executive Director in researching and applying for grant funding from public and private sources.
• Oversees strategies to cultivate donor segments and devises and executes plans to continuously move donors toward larger gifts.
• Organizes Millay Society events.
• Oversees growth of a strong Planned Giving Program.
• Communicates through emails, phone calls, and meetings with trustees and donors to keep them informed and engaged.
• Facilitates quarterly Development Committee meetings, in consultation with the Executive Director, creating the agenda, meeting kit, and minutes; provides data and analyzes fundraising reports for discussion with the Development Committee; provides financial reporting as needed.
• Maintains the fundraising database (Little Green Light/LGL), managing gift processing, data entry, reports, and data management; prepared or arranges for thank you cards for donations.
• Marketing and Public Relations
• Plans and administers the library’s public relations and marketing strategies and plans, including development of promotional materials and projects; collaborates with other team members, ensuring the strategy is well-rounded and achievable.
• Works with the Executive Director and Development Committee to conceptualize, edit, design, produce, and execute the postal mailing of the Giving Season annual appeal, customized for audience segments, as well as other direct-mail outreach throughout the year.
• Crafts compelling and concise messages, posts, reports, press releases, and proposals in a timely manner; shares library content through effective communication channels.
• Understands the community through constant listening and feedback loops, including surveying and active social media use.
• Is visible in the community and in the library; builds the library’s visibility and raises awareness for the library’s mission
• Designs and executes marketing plans in partnership with the Executive Director and Programs Director; creates and fulfills the annual integrated marketing communications calendar, including seasonal and restricted-fund appeals, like Giving Tuesday and National Library Week; analyzes campaign results and formulate ways to further improve marketing communications efforts each year; designs, edits, and produces strategic marketing and editorial publications, including the Annual Report;
  
  membership and sponsorship kits; invitations, and marketing brochures and guides.
• Assists in the recruitment, selection, and utilization of Library volunteers for development…