Director, Revenue Growth Management - Soup

Director, Revenue Growth Management Strategy – Soup

Drive the Enterprise RGM Agenda by developing Consumer-led Revenue Growth Management (RGM) Strategy in partnership with the Category General Manager. Owns development and activation of integrated brand pricing, channel pack-price architecture, promotion, mix, and trade terms to deliver profitable growth. Translates consumer, customer, and financial insights into clear "Set Plan" recommendations and ensures RGM levers operate in-harmony supporting brand strategy and channel strategy.

How you will make history here…

The Director, RGM Strategy – Soup plays a critical role in embedding RGM actions and influencing Category decision-making. This role exists to ensure each category has a clear, consumer-led RGM strategy that supports portfolio growth, guides 3 year strategic and annual planning. Enables consistent, high-quality commercial decisions amid marketplace complexity and change.

This leader is the thought leader and single-point owner of RGM Strategy for the category teams. Key accountabilities include developing and activating multi-year pricing and pack-price architecture strategies grounded in consumer willingness to pay, competitive dynamics, and portfolio roles. The role will support the Category general manager by partnering closely with Brand Marketing, Customer Strategy/Go-To-Market Strategy, Brand Finance to size opportunities, set guardrails, and activate all RGM levers in delivering sustained net revenue realization.

This leader will leverage advanced analytics (conjoint, consumer willingness to pay research etc.,) and insight generation, translating complex analyses into clear, actionable recommendations that inform brand, customer, and innovation decisions. They will support innovation and renovation initiatives by providing strategic pricing and promotional guidance that aligns with brand positioning and growth objectives.

What you will do…

Principal Accountabilities

​The Director, RGM Strategy – Category owns the category specific RGM agenda, accountable for RGM strategy development that underpins the brand strategy and channel customer. Ensures the RGM actions translated into targets in the 3yr/annual planning cycles and develops and leverages standardized performance reporting to monitor performance across all RGM levers, glean insights, and recommend strategy pivots.

Key accountabilities include:

• Develop and lead a 3-year, consumer-led RGM strategy roadmap for the category, leveraging holistic RGM levers (brand price, pack-price architecture, promotion, mix, and trade terms) and embedding it into strategic planning (SPLAN) and AOP
• Serve as the primary RGM thought partner to the Category GM, ensuring RGM strategy supports portfolio roles, brand growth objectives, and channel strategy
• Own brand pricing and price-pack architecture strategy grounded in data and insights and translate to financially viable target setting (i.e., consumer willingness to pay, competitive context, elasticity)
• Translate strategy into actionable'set-plan' tactics for category, brand by customer
• Develop trade guidance to maintain omni-channel marketplace harmony, including promotional guardrails and mix management playbooks to activate in partnership with Customer Strategy/Go to Market Strategy
• Drive innovation and renovation pricing strategy, based on unmet consumer white-space opportunities and support Design to Value (DtV) opportunities
• Lead quarterly Category RGM Council, to assess performance drivers through standard KPIs, identifying risks/opportunities, and recommending necessary strategy course corrections including financial trade-offs

Job Complexities

• Partner with Category leadership, Sales, Finance, Consumer & Shopper Insights, and Innovation teams to develop and execute RGM strategies that support brand and channel growth priorities
• Balance longer term pricing and portfolio health with near term Category P&L delivery
• Influence across a matrixed organization, aligning diverse stakeholders and driving adoption of RGM strategies without direct authority
• Collaborate with Sales Strategy and Customer teams to activate pricing, promotion, and trade strategies…