Commerce Marketing Manager

Since 1869, we've connected people through food they love. We’re proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell’s brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao’s Homemade, Snack Factory, Snyder’s of Hanover, Swanson, and V8. Here, you will make a difference every day.

You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

Benefits begin on day one and include medical, dental, short and long‑term disability, AD&D, and life insurance (for individuals, families, and domestic partners). Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting. Campbell’s offers unlimited sick time along with paid time off and holiday pay. If in WHQ, free access to the fitness center.

Access to on‑site day care (operated by Bright Horizons) and company store. Giving back to the communities where our employees work and live is very important to Campbell’s. Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually. Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.

Lead Omni Channel Marketing for premium snack brands like Pepperidge Farm, Lance, Cape Cod, Snyder’s of Hanover, and Kettle Brand. Drive go‑to‑market strategies at retail points of purchase—both in‑store and online—to create bold, disruptive plans that resonate with shoppers. Champion thought leadership to keep our brands on the cutting edge of the evolving omnichannel marketing landscape. Leverage shopper and category data to continuously optimize strategies and maximize business impact.

• Direct the creation, execution, and optimization of large‑scale omnichannel marketing programs aligned with brand objectives.
• Integrate campaigns across the full activation funnel in partnership with Brand and Consumer Experience teams.
• Collaborate with Sales (Strategy, Retail Activation, e‑Commerce, Customer Teams) and retailers to enhance shopper experiences across channels.
• Guide agencies to develop insight‑led, shopper‑first creative executions (in‑store and online) that convert at point of purchase.
• Manage and optimize multi‑million‑dollar omni marketing investments with financial rigor.
• Identify and execute “white space” opportunities to drive growth.
• Ensure agencies deliver on strategic objectives and shopper‑centric plans.

• Brand Marketing and Consumer Experience teams to align priorities and integrate campaigns.
• Sales Strategy, Retail Activation, e‑Commerce, and Customer Teams to build shopper‑focused strategies.
• External agency partners to deliver creative, data‑driven executions.
• Cross‑functional teams in a matrixed organization, including Shopper Insights and Sales Strategy.

• Bachelor’s degree.
• 6+ years of experience in Digital Marketing, Shopper Marketing, Omni Marketing, Customer Marketing, e‑Commerce, or agency roles with proven success (an advanced degree in a related field may count for additional experience).
• Strong business and analytical acumen with ability to connect disparate data points.
• Independent thinker, action‑oriented, and passionate about omni marketing.
• Excellent interpersonal and communication skills; able to present ideas effectively to diverse audiences.
• Ability to influence and work effectively in a cross‑functional, matrixed organization.
• Strong organizational skills and ability to handle ambiguity.
• Detail‑oriented, reliable, resourceful, and results‑driven.

• Experience…