Marketing Specialist

We are seeking a versatile, detail-oriented Marketing & Visual Communications Coordinator to support EDETEK's marketing, visual communications, and business development activities. This role will assist with the development of social media and marketing content, creation and organization of visual assets, coordination of industry events, and collection of industry and competitive information. Working with subject matter experts and functional leaders, the coordinator will help translate complex clinical and technology concepts into clear, accurate, and visually compelling communications for internal and external audiences.

• Plan, draft, coordinate, and publish targeted organic social media campaigns, primarily on Linked In, supporting thought leadership, product launches, conferences, publications, and company milestones.
• Support for white papers, case studies, brochures, website content, webinar materials, email campaigns, conference messaging, executive thought leadership, and product collateral.
• Write engaging, clear copy tailored to life sciences professionals, including clinical development executives, clinical operations, data management, biometrics, statistics/programming, R&D technology, regulatory/quality, and biotech/pharma leadership.
• Participate in corporate branding and messaging initiatives such as website updates and press releases.

• Develop and enhance executive presentations for prospective clients, partners, investors, conferences, webinars, and internal strategic communications.
• Design, organize, and maintain a centralized library of infographics, process diagrams, architecture diagrams, workflow visualizations, product illustrations, data visualizations, presentation templates, conference graphics, and digital/social assets.
• Work with subject matter experts to translate complex clinical, scientific, and technology concepts into clear visual and written communications while preserving technical accuracy.
• Support leadership and product teams by polishing technical charts, data flow diagrams, and software dashboards into presentations that are clear, compelling, polished, and professionally designed, for client pitches, webinars, and publications.
• Ensure all corporate assets adhere to EDETEK's brand guidelines and clinical literacy best practices.

• Monitor the clinical trial software landscape, such as competitor profiles, market maps, battle cards, messaging comparisons, product/functionality comparisons, trend briefs, and quarterly landscape updates, to analyze EDETEK's positioning relative to competitors in eClinical systems (EDC, eCOA, IWRS, CTMS, etc.), Bioinformatics and AI-driven trial management, data review, and statistical reporting.
• Track industry shifts, regulatory changes, and technical breakthroughs (such as AI/agentic AI, digital protocols and data flow, clinical data standards, eClinical technologies, decentralized/hybrid trials, regulatory technology, data interoperability, and emerging clinical-development operating models) to generate concise messaging and market positioning insights for the sales team and other internal stakeholders.

• Assist executive and Business Development staff in planning and coordinating EDETEK's presence at industry events.
• Participate in designing, polishing and maintaining brand messaging content, graphics and displays consistent with EDETEK's objectives for each event.
• Coordinate event logistics and ensure timely delivery of booth materials, digital assets, collateral, equipment, and supporting content.
• Support pre- and post-event marketing, including…