Sr. Manager Market Intelligence

Manager, Market Intelligence manages the development and execution of our market intelligence, market research, and competitive intelligence functions, to support downstream market strategy execution and measurement of its results. Will ensure timely and accurate development of market share monitoring (procedure trends and volumes and share data in the form of a domestic Market Fact Book). Will lead the function to deliver market analysis for new product market opportunities, support investor relations requests for TC, manage access to key market data sources, execute primary ad hoc market research, and monitor macro market conditions, competitor news and product launches that can impact the business.

This role will also leverage the available Business Intelligence capabilities provided within the organization (OAC/Hyperion and Power BI, expanding to predictive and AI-based research in the future). The Sr. Manager, Market Intelligence will manage, mentor and coach others within the function.

• Develop and implement a strategy for alignment of market research needs, and subsequent strategic sourcing, across all TMC business units. Develop strategies to establish TMC Market Intelligence support across all TMC BUs within this function through dialogue with BU commercial leaders. Demonstrate value to the BUs via streamlined management of data and by creating close alignment between the BU and the Market Intelligence function.
• Organize Market Intelligence deliverables, through own efforts and by managing the efforts of other team member(s). Provide functional direction, annual goals, and lead the execution of the department's strategic direction.
• Provide coaching and development for the team members within the department, including performance management, career planning, and overall coaching.
• Engage with business partners to support TIS market research and market intelligence data needs.
• Establish best practice use of TAH’s available BI tools to deliver actionable market intelligence data to commercial team members.
• Identify, explore, and implement new technology, data sources, and software to bring greater efficiency and integrity to the management of market research functions. Stay current on analytic trends, including but not limited to AI and predictive analytics.
• Develop reports to drive business decisions, and effectively present findings and recommendations to key stakeholders, both verbally and via graphs, charts and written word.
• Utilize primary and secondary research strategies to develop accurate analysis related to the business.
• Utilize available market data and team resources to develop US Market Models to estimate commercial market potential in current and projected future disease state categories.
• Synthesize market data and implement best practices for the analysis and transformation into actionable insights.
• Understand TMC business objectives and design primary market research studies accordingly to discover prospective customers’ preferences.
• Subject matter expert to help shape the Market Research approved supplier list, which includes 3rd party partners for both primary and secondary research methodologies. Contribute to the management with all vendors, at the direction of TAH management who owns those contracts, as well as with GBS Procurement team.
• Work closely with Corporate Accounts senior leadership to develop their strategy (as related to data needs) and to identify market research data needs; may include insights required for GPOs and customer RFPs. Support TAH strategies requiring market research expenditures being negotiated on their behalf..
• Own the strategies related to identifying and maintaining the TMC Market Research approved supplier list, which includes 3rd party partners for both primary and secondary research methodologies and help manage the relationship with all vendors.
• Set the direction for primary and secondary research strategies in close collaboration with BU leadership related to potential acquisition targets and new product development opportunities.
• Participate in customer field visits as needed to support Market Intelligence goals.
• Demonstrate a commitment to…