Multimedia and Website Specialist

Job Details

Starting Wage: $54,592+ annually (based on experience and degree)

We are looking for applicants that have 3+ years experience in Marketing, Graphic Design, Multimedia and/or Journalism.

This position is full time, year round and comes with paid time off, paid vacation, paid holidays and is benefit eligible.

The Multimedia & Website Strategist is responsible for concepting and designing the visual look for the district. This role will be involved in a large range of integrated communications that are compelling but also support and align with the brand identity. This role will strategize and brainstorm across departments and with schools to collectively produce strong creative designs that “tell our story”.

This role assists with managing district communications while ensuring the strategies serve the cultures of our diverse community and are in alignment with the District's vision, mission and goals. In collaboration with the Director of Communications & Engagement, this position communicates with various stakeholders (e.g. district and school personnel, board members, parents, caregivers, students, public, media, etc.) through various mediums (e.g. manual and electronic presentations, printed publications, e‑mails, website, newsletters, video, etc.)

to promote the work of the district and ensure a positive brand image is represented in all communications. This position will also manage district social media accounts, Content Management System (website), digital marketing, and video production.

• Develop assets and visual design for various external and internal communications such as print and web ads, promotions, direct mailings, magazines, brochures, digital signage, social media graphics, emails, and other materials. Utilize graphic design, photography, and other creative means to affect designs.
  • Executes design work in a quick and efficient manner with great attention to detail and in alignment with the team's Editorial Calendar
  • Researches projects to offer multiple approaches and conceptual ideas for the goal
  • Ensures ideas are high‑quality, relevant, intentional, and cost‑effective
  • Keen creative design and composition aesthetic with careful attention to detail
  • Ability to conceptualize and execute design components that complement the suite of district‑branded materials and help achieve the strategic goals
  • Strong communication skills with the ability to clearly articulate and defend design concepts, elements, and intentions
  • Ensures materials are accessible and translated to serve our families
• Work with a Content Management System to ensure an exceptional user experience
  • Maintains, updates, and supports all content on the district website and school websites to increase effective and accurate communication between the District and its stakeholders.
  • Provides support and training to web editors across the district.
  • Creates and reviews metrics to monitor and analyze website traffic and uses insights to improve the user experience
  • Monitors district and school website content to ensure ADA compliance and address accessibility errors
  • Keeps up‑to‑date on best practices/current trends in web design, functionality, and responsiveness
• Maintains a steady cadence of content shared on the District's social media accounts to both inform and inspire the community.
• Displays sound judgment when responding to questions and comments, particularly in times of controversy or increased scrutiny.
• Monitors community sentiment online and contributes to the team's Environmental Scan to be proactive in addressing emerging issues.
• Effectively addresses misinformation and disinformation in a way that shows empathy and rebuilds trust.
• Create video content to showcase District programming and initiatives in a way that demonstrates the return on the community's investment.
  • Manage the District's You Tube channel to share video content, ensuring videos are captioned and meet ADA compliance requirements
  • Edit and share screencast presentations for School Board meetings to promote transparency and community engagement
• Contribute to the team's Environmental Scan and Media Monitoring tools to…