VP of Paid Search

VP of Paid Search

Department: Paid Search

Employment Type: Full Time

Location: Canada

Compensation: $200,000 - $220,000 / year

Title: Vice President of Paid Search

Department: Paid Search

Location: Remote

Employment Type: Full Time

Reports To: Senior Vice President, Client Services

Clever Digital Marketing (CDM) is a performance marketing agency trusted by the largest home improvement companies across North America. We specialize in scaling client growth through full-funnel paid media strategies and deep business consulting. CDM’s success is powered by its industry-leading reputation for exceptional service delivery and performance, with growth driven almost entirely by client referrals and expansion.

Our Paid Search division is a major engine of that growth. We manage seven-figure monthly SEM investments, build high-performance systems, and deliver predictable, scalable lead generation and profitability — not vanity metrics.

Our agency thrives on accountability, transparency, proactive leadership, and results, with a culture built on extreme ownership, high standards, and a relentless pursuit of performance. We expect leaders to operate with authority, clarity, and calm pressure, and to bring decisive energy to high-stakes environments.

As we continue to scale rapidly, we are hiring a Vice President of Paid Search to architect the future of our SEM organization and lead one of the most high-impact departments at CDM.

CDM is seeking a Vice President of Paid Search to lead the overall operations, strategy, and future direction of one of the most strategically important divisions in the company. This role is built for a leader with a never-ending passion for Paid Search; someone who lives and breathes SEM, understands the complexity of performance ecosystems, and excels at navigating the constantly evolving landscape of search marketing.

You’ll be the architect of a best-in‑class department— shaping the systems, people, processes, and strategic direction that define how CDM delivers performance r leadership will set the pace and standards for our A‑player environment, championing a culture of performance excellence, clarity, accountability, and high output, while striking a balance with the empathy and support needed to build healthy, motivated, and high‑performing teams.

This is a role for a true builder — a strategic operator who has scaled teams, led seven-figure spend lead‑generation programs, and built systems that create predictable performance in high‑stakes environments. You will transform ambiguity into structure, guide with presence and authority, and partner closely with executive leadership to shape the future of CDM’s Paid Search offering.

Strong experience leading seven-figure monthly spend, especially in lead generation, is essential for success in this role.

• Own the full vision, roadmap, and operational direction of the Paid Search division.
• Build, scale, and evolve the organizational structure, roles, processes, and standards.
• Architect a high‑performance, high‑output culture rooted in clarity, accountability, and continuous improvement.
• Provide leadership presence that inspires confidence across clients, internal teams, and the executive suite.

• Oversee the strategy, execution, and optimization of high‑volume, seven‑figure paid search programs across Google Ads, Microsoft Ads, and emerging platforms.
• Set the strategic direction for PPC tactics, testing frameworks, funnel structure, and cross‑channel alignment.
• Define the department’s measurement philosophy and ensure consistent adoption of performance frameworks, KPIs, and reporting standards.
• Lead department‑wide adoption of new technologies, tactical innovations, and platform opportunities.
• Oversee complex performance landscapes including CRO, landing pages, creative, automation, analytics, and dev‑supported initiatives.

• Oversee the SEM strategy that drives client retention, scale, and profitability across large high‑stakes accounts.
• Partner with Client Services on audit development,…