UGC Creative Strategist – Paid Social

Smarcomms is a fast-growing subscription-based social media management company. Since 2016, we’ve helped 10,000+ businesses grow online with simple, affordable services — starting at just $99/month. Now, we’re scaling up and need someone obsessed with viral ad creative.

The Role

We’re hiring a UGC Creative Strategist – Paid Social who lives and breathes Tik Tok and Instagram trends.

Your job is to spot what’s blowing up online, turn those insights into ad concepts, and work with our media buyers, UGC creators, and editors to test and scale the winners for Smarcomms Meta ads (no client work).

This isn’t about scheduling posts or handling community management. It’s about creative + performance: finding the right hooks, scripting the angles, briefing the team, and analyzing results.

What You’ll Do

• Track Tik Tok & Instagram trends daily (hooks, memes, formats, sounds).
• Turn trends into paid ad concepts with strong hooks and clear CTAs.
• Brief UGC creators and editors so they know exactly how to bring your ideas to life.
• Work with paid social team to test creatives and iterate fast.
• Use performance data (CTR, CPA, watch time, thumbstop rate) to identify winners and scale them.
• Build a creative playbook of proven ads and trend formulas.

What We’re Looking For

• Deep knowledge of Tik Tok and Instagram culture.
• Strong sense of what makes a trend or meme convert into an ad.
• Ability to brief and direct creators/editors clearly.
• Comfortable using ad performance metrics to refine creative strategy.
• You’re part trend-hunter, part creative director, part growth-minded advertiser.

Why Join Smarcomms?

• Industry leader: 10,000+ customers since 2016.
• Remote-first, global, fast-moving team.
• You’ll own creative testing at scale — your concepts will be seen by millions.
• Access to a full support system (UGC creators + editors) so you can focus 100% on creative direction.

How to Apply

Send us:

• Your CV or Linked In profile.
• Examples of ad creatives, briefs, or campaigns you’ve worked on.
• A short note on a Tik Tok/IG ad you’ve seen recently that worked — and why.

• Seniority level
  
  Entry level

• Employment type
  
  Full-time

• Job function
  
  Marketing and Sales
• Industries Marketing Services

Referrals increase your chances of interviewing at Smarcomms by 2x

Apply BELOW