Social Media and Community Manager

Title: Social Media and Community Manager

Department: Brand Marketing

Reports to: Assistant Brand Marketing

Rest

At Rest, we’re redefining what comfort means through continuous innovation in form, material, and technology. We believe quality sleep is essential for overall well-being, and we’re here to help people get the restful nights they deserve. Our mission is simple:
Ensure Everyone Gets a Good Rest.

Joining our team means becoming part of a company that pushes boundaries and leads with purpose. You’ll be part of a collaborative and dynamic environment that fosters creativity and challenges the status quo. If you’re looking for a place where your ideas will have a direct impact on both customer experience and business growth, you’ve found it.

Our Core Values

• Be Kind – We create a supportive space for growth and innovation.
• Be Agile – We thrive on change, embracing it as an opportunity to evolve.
• Be Open – Transparency and diversity of thought drive our best decisions.
• Be Disruptive – We challenge the ordinary, aiming for breakthroughs.
• Be Empathetic – We understand others’ needs, building with their futures in mind.
• Be Responsible – We own our actions and their impact.
• Be Better Than Yesterday – We commit to continuous improvement in everything we do.

Why You’ll Love It Here

At Rest, Brand Marketing is not just a support function; it’s a primary driver of our connection with our community.

As our Social Media and Community Manager, you will be at the heart of our brand’s voice and the architect of our online community spaces. You’ll work in a fast-moving, globally distributed environment where creative ideas are built, tested, and scaled in real time. This role is perfect for a strategic storyteller and natural connector who is passionate about social trends and wants to build a best-in-class social presence from the ground up.

You’ll have the autonomy to make a significant impact on how we engage, grow, and nurture our audience.

About the Role

As the Social Media and Community Manager, you are responsible for setting the vision and strategy for Rest’s global social media ecosystem and the community that lives within it. This is a leadership role that combines strategic vision, content strategy, community-building, and data-driven tactical planning. You will lead our efforts to build a channel-centric approach to storytelling that is authentic, engaging, and aligned with our mission.

Success in this role requires a deep grasp of social trends, a keen eye for compelling content, and a genuine passion for fostering connection. You are not just managing channels; you are building and nurturing a community, shaping the global conversation around our brand, and creating a space where our audience feels seen and heard.

What You’ll Be Doing

• Strategy & Vision: Define and execute the US social media and community strategy, including channel strategy, content pillars, and community engagement playbooks, all in alignment with our brand calendar and business goals.
• Community Growth & Engagement: Actively build, grow, and connect with our online community. This includes proactive and reactive moderation, sparking conversations, and creating a safe, inclusive, and engaging environment for our followers.
• Creative Leadership: Lead the creative team to develop channel specific content that resonates with our community, ensuring each platform has a clear purpose and unique strategy.
• Content & Calendar Management: Manage the social content calendar, oversee content production, and ensure a consistent and compelling brand voice across all platforms.
• Data & Insights: Track, analyze, and report on social media and community metrics (e.g., engagement, sentiment, audience growth), providing actionable insights to inform future strategy and demonstrate impact.
• Collaboration: Work closely with Performance, Brand, Creative, PR, and Customer Support teams to ensure a cohesive brand experience. Manage relationships with content creators and partners to amplify our message.

Who You Are

• You have 5+ years of experience in a social media and/or community management role, ideally in a fast-paced, results-driven environment for a consumer brand.
• Y…