Digital Marketing Coordinator

Location: Tofino

Digital Marketing Coordinator

Join our Front Office Team as a Digital Marketing Coordinator, where you have the opportunity to learn and grow in a Relais & Châteaux property recognized by Forbes, Michelin Key, AAA Four Diamond, and Travel & Leisure’s World’s Best Hotels.

We are dedicated to fostering a culture of belonging where every individual is appreciated and valued for who they are. We are passionate about providing a supportive environment for our team, delivering excellence to our guests while achieving the highest sustainability practices, and creating a lasting legacy for our families and communities.

As the Digital Marketing Coordinator, you will support the planning, coordination, and execution of digital marketing initiatives to enhance brand visibility, engagement, and overall effectiveness. You will also be responsible for managing digital content, campaigns, and platforms to ensure timely delivery, brand alignment, and accuracy. Working closely with internal teams and external partners, the coordinator helps maintain digital channels, organize and schedule content, and support campaign implementation and optimization.

This position requires strong organizational skills, attention to detail, and the ability to manage multiple priorities independently in a fast-paced environment, ensuring marketing initiatives effectively support business objectives.

This is a maternity leave coverage position requiring an 18-month commitment.

As a Digital Marketing Coordinator, you will:

• Ensure efficient and personalized guest service meeting and exceeding Relais & Chateaux, AAA 4 & 5 Diamond and Forbes Standards.
• Lead by example and be a proactive member of the Leadership Team of the Wickaninnish Inn.
• Oversee daily management of social media accounts, including Instagram, Facebook, Linked In, You Tube, and Vimeo, ensuring content is engaging and on-brand.
• Monitor and engage with online communities, responding to comments, messages, and interactions across all platforms.
• Develop written copy and capture, source, or edit photo and video content for social media, newsletters, campaigns, and collateral.
• Produce creative assets for paid media campaigns on Meta Ads Manager, Google Ads, Sojern, and Adara, as well as other digital marketing initiatives.
• Design and maintain internal and external brand collateral, including posters, brochures, guides, and digital assets, using Adobe Creative Suite (Photoshop, Illustrator, InDesign, Lightroom) or Canva.
• Organize and manage visual assets in Digital Asset Management (DAM) systems, including internal DAM, Dropbox, Q Drive, and Relais & Châteaux Bynder.
• Maintain and update website content for The Pointe Restaurant and Wickaninnish Inn websites, YAZ Airport website, and in-room iPad guest directories, using CMS platforms such as Process Wire.
• Support website projects, content audits, and enhancements in collaboration with Venture Web, including event pages, press releases, and sustainability pages.
• Maintain accuracy across third-party platforms, including Google Business, Trip Advisor, Apple iBusiness, Yelp, and partner platforms like Culinary Tourism Alliance, Michelin, Discover the World.
• Plan, curate, and publish newsletters using Campaign Monitor and other email marketing tools, optimizing content for engagement.
• Manage the online store and e-commerce platform, including product listings, imagery, pricing, and cross-departmental collaboration with Gift Gallery, Food & Beverage, Spa, and Accounting teams.
• Collaborate across internal teams and external partners to ensure cohesive brand presentation and consistent guest experience.

The Wickaninnish Inn is committed to the principles of equality and diversity in the workplace. We aim to hire the best candidate for the position based on their qualifications and merit in terms of knowledge, skills, and experience.

Our ideal candidate will embody the West Coast culture, while still being committed to the art of hospitality and pursuit of excellence. They will have:

• Strong foundational understanding of digital marketing principles and performance measurement, including familiarity with key concepts…