GTM Marketing Lead at Foundation

Location: Kinngait

Elevate Foundation's marketing strategies as the GTM Marketing Lead, entirely remote. Drive demand generation and brand visibility through innovative content management.

Foundation is at the forefront of AI visibility marketing, serving mid-market and enterprise B2B companies. As the GTM Marketing Lead, you are not only tasked with applying our marketing playbook but also building effective demand generation strategies aligned with our clients’ needs. You'll collaborate closely with sales to optimize the pipeline through insightful content.

Key Responsibilities:

• Manage the entire inbound marketing pipeline for Foundation

• Craft and distribute engaging content across key platforms

• Collaborate with sales to create targeted marketing assets

• Produce regular reports analyzing marketing effectiveness

• Develop the brand's voice and competitive standing

Requirements:

• Experience in B2B marketing roles within agencies or SaaS

• Demonstrated skill in content creation and distribution

• Understanding of SEO, GEO, and AI in marketing

• Experience with budget management in paid media

• Knowledge of pipeline management and sales interactions

Your role will directly influence how Foundation engages with its market and clients, ensuring robust growth and visibility.
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