Lead Generation & Outreach - Regulated Markets

In a Nutshell

We are looking for a Lead Generation & Outreach Specialist to drive new customer acquisition and revenue growth across our businesses in medical aesthetics, consumer health, and finance
, working with both B2B and B2C prospects
. This role combines prospecting, multi-channel outreach, data management, and coordination with sales
, with a strong focus on fast execution and measurable results
.

This is an individual contributor role with high accountability for pipeline generation, conversions, and revenue.

• Plan, execute, and optimize campaigns across email, SMS, voice, fax, and direct mail
  .
• Identify, scrape, segment, and enrich leads; maintain clean, updated databases.
• Handle multiple sending domains/subdomains to optimize deliverability, warm-up, and campaign performance.
• Coordinate with sales teams for timely follow-ups, share lead insights, and align messaging with sales strategies.
• Track metrics (open, click, reply, conversion, revenue) and make data-driven adjustments to copy, timing, targeting, and channels.
• Ensure outreach complies with industry regulations and privacy laws
  .
• Draft highly persuasive, personalized copy for all outreach channels.
• Produce reports on outreach effectiveness and propose actionable improvements.
• Run A/B tests on messaging, channels, sequences, and formats to maximize engagement and conversions
  .

• 3+ years in lead generation, demand generation, or sales outreach
  .
• Proven experience in a regulated industry
  , such as healthcare, Nutra/consumer health, medtech, pharma, or finance
  .
• Experience in industries like affiliate marketing, performance marketing, or other high-speed, results-focused environments
  .
• Skilled in email, SMS, voice messages, fax, and direct mail campaigns.
• Strong research, scraping, segmentation, and enrichment skills.
• Able to write persuasive copy that drives replies, meetings, and conversions
  .
• Understanding of marketing and sales funnels and their role in conversions.
• Comfortable with CRMs, email automation, and lead tracking tools.
• Results-oriented, able to work independently, and continuously improve campaigns.