Founding Sales Lead

About Valsoft

Valsoft builds and scales vertical market software companies. We partner with strong teams, invest in the long term, and run disciplined operating systems to drive sustainable growth across our portfolio.

Blu Synq is on a mission to transform the way our customer operate. Our AI-powered agent is designed to connect to existing tools, resolve questions, book appointments and close deals – automatically, 24/7 – through voice, text and emails. We are a fast-scaling, tech-driven startup backed by leading software investors.

We’re hiring a Sales Lead to drive new business growth for Blu Synq. This is a full cycle sales role for an experienced seller who can personally close business, build a repeatable outbound motion, and help shape the go-to-market strategy for a high growth AI product.

You’ll sell Blu Synq directly, owning the process from prospecting through close and customer handoff. You’ll be one of the first commercial hires, which means you’ll have real influence on positioning, pricing, sales process, and how we bring the product to market.

You’ll work closely with the CEO of Blu Synq and cross functional stakeholders across Product, Partnerships, Marketing, and Customer Success. This role is designed for someone who thrives in builder environments, is energized by a product that sells itself once prospects see it, and wants ownership over outcomes, not just activity.

• Own the full sales cycle: prospecting, discovery, demos, proposals, negotiation, and close.
• Build and maintain a target account strategy by segment and customer profile.
• Present and sell Blu Synq, clearly articulating the ROI, efficiency gains, and revenue impact of AI powered call handling and booking automation.
• Seamlessly transition new customers to onboarding and Customer Success for activation and first value realization.

• Lead outbound strategy and execution across calls, email, Linked In, and industry events.
• Develop and iterate on talk tracks, competitive positioning, objection handling, and demo structure.
• Establish pipeline creation targets and inspection routines that translate activity into predictable results.
• Create repeatable playbooks covering segments, sequences, cadences, and qualification criteria.

• Share structured customer insights and market feedback with Product and leadership to inform roadmap, pricing, and packaging decisions.
• Maintain accurate pipeline, activity tracking, and forecasting in CRM (Hub Spot).
• Consistently meet or exceed monthly and quarterly KPIs across outreach, demos, pipeline, and revenue.
• Coordinate with Partnerships and Marketing to leverage partner channels and campaigns for pipeline generation.

• You’ve built a clear target account list by segment and launched outbound motions that are producing qualified opportunities.
• CRM pipeline and activity tracking are clean, reliable, and maintained.
• You’ve delivered multiple demos, progressed deals through the pipeline, and closed your first customers.

• A predictable sales engine is running, outbound activity is converting to qualified pipeline, pipeline is converting to closed revenue.
• You’ve closed a meaningful book of new business and the Blu Synq customer base is growing steadily.
• Sales playbooks, talk tracks, and demo flows are documented and repeatable.
• You’re contributing to expansion beyond the initial vertical, identifying and testing new market segments.

• 3 to 5+ years of proven success in B2B SaaS new business sales, with a strong track record of closing.
• Strong hunter mentality: you are comfortable with outbound prospecting and generating your own pipeline, not reliant on inbound leads.
• Experience managing a full sales cycle from first contact through contract execution.
• Confident running discovery calls and solution-based sales conversations that connect product capabilities to business outcomes.
• Experience building or materially improving a sales motion: process, messaging, cadence, and forecasting.
• Strong…